Analysis Of Business Model Of Public Digital Periodical With Mobile Terminal As Reading Medium

With the further development of digital publishing and the emerging ofnew media, the periodicals are going through series of revolutions from itscontents, physical forms and ways of reading. Due to digital periodicals aremore suitable for the reading habits of readers, it is inevitable that digitalperiodicals are growing and evolving and it is the tendency of the developmentof China’s and the world’s publishing industry. Meanwhile, numerous domesticmagazines, publishing groups or new media gradually proceed public digitalperiodicals business. Both digital periodicals supplies side and digitalperiodicals demands side are more and more keen on exploiting or readingdigital periodicals via smart phones and the tablet personal computer.The three main achievements of this thesis are as follows：Firstly，theconceptions of public digital periodicals and mobile terminals are defined.Secondly, the market condition of China’s current public digital periodicals viamobile terminals are comprehensively and systematically summarized. Thirdly，three effective and practical business models are established according to ofChina’s current market condition.