Research On The Propagation Effect And Optimization Strategy Of Tiktok Short Video Service In Shaking

The year 2020 will be the year in which the goal of building a moderately prosperous society in all respects will be achieved,the year in which the battle against poverty will be comprehensively won and the year in which the strategy of rural revitalization will be implemented.With the development of Internet and new media technology,China's poverty alleviation methods are not limited to "national policy poverty alleviation".At present,Tik Tok combines the short video platform with poverty alleviation objects,platform users and platform traffic owners to attract the attention of users through new ways such as live broadcasting of goods and web celebrity scenic spots,so as to help the poor people out of poverty and get rich.Through the way of short video poverty alleviation,Tik Tok gives the poor people the ability to improve their living standards.From the point of the current media environment,poverty alleviation and short video mode will be conducive to the industry in the poor areas intersection,for the poor areas,keep the cell phone become the new tools and shoot a short video became the new farm work,and the data become the new agricultural materials,such as "Zao Xie Shi" poverty alleviation,which provides a new way for our country's poverty tough,not only increase the income of the farmers,It also promotes economic development in rural areas and provides new ways to lift people out of poverty.With the short video poverty alleviation receiving wide attention,maximizing the communication effect has become the strategic goal of all platforms.In the fierce competition among the short video platforms,how to maximize the communication effect of the short video poverty alleviation has become a problem that needs to be solved.Based on this,the author takes "Tik Tok Short Videos for Poverty Alleviation" as the research object of the paper.First,the author understands the connotation of short videos for poverty alleviation through the literature on CNKI,and summarizes the development status and communication characteristics of short videos for poverty alleviation based on his own understanding.Then using the method of questionnaire investigation and interview to the transmission effect of short video for poverty alleviation were analyzed,and the communication effect on this factor,around the user's cognition,attitude and behavior questionnaire design,through the way of quantitative analysis and in-depth interviews,sum up poverty alleviation effect in the process of short video communication,through data analysis and summarize the problems existing in the poverty alleviation short video interview results,At the same time,the corresponding solution strategy is put forward.The introduction part of this paper takes the current Internet environment as the background,introduces the purpose,significance and research methods of this paper,and at the same time reviews the relevant research literature on poverty alleviation short videos.The first chapter introduces the current situation of the dissemination of poverty alleviation short videos,including the definition,classification,transmission characteristics and transmission links of poverty alleviation short videos,and focuses on the development of poverty alleviation short videos on Tik Tok platform.In the second chapter,the communication strategy of poverty alleviation short videos is analyzed.This chapter analyzes the communication characteristics of poverty alleviation short videos from the perspectives of production subject,push mechanism,communication content and commercial value.It is believed that the production subject of poverty alleviation short videos is diversified,the push mechanism is intelligent,the communication content is diverse and the commercial value is high.In the third chapter,based on the premise of the first two chapters,from the perspective of the users of poverty alleviation short videos,the questionnaire survey method,interview method and other research methods are used to explore the dissemination effect of poverty alleviation short videos.The dissemination effect of poverty alleviation short videos is summarized mainly from the aspects of users' cognition,attitude,behavior and so on.Combination in the fourth chapter,the third chapter of the survey results,analyses the questionnaire and interview poverty alleviation short video of some existing problems are summarized,from the aspect of content,technology,operation analysis,sums up the content homogeneityphenomenon serious infringement,and team needs to improve,realizable way,after-sales service and other issues.In Chapter 5,combined with the existing problems in the dissemination of short videos for poverty alleviation shown in Chapter 4,the author puts forward several suggestions.At the same time,the author mainly from the content,operation,policy three different levels to solve the existing problems.At present,China has achieved comprehensive victory in the battle against poverty and completed the arduous task of eliminating absolute poverty.However,from the perspective of the current social environment,poverty alleviation is not the final task of poverty alleviation in China,but the starting point of a new life and a new situation for the poor people in China.How to maintain sustained economic growth is the final task.Poverty alleviation short video communication is an innovation based on the current new media environment,and is also an inevitable development in the future.As long as we have a clear understanding of the current problems,a good grasp of the future development direction in accordance with the specific local conditions,we can get out of the predicament of poverty alleviation,towards the road to prosperity.