Research On The Innovation Strategy Of Cultural TV Variety Show "Shangxinlai · Forbidden City"

In the new media environment,as an important media of mass communication,TV is not only the carrier of excellent traditional culture inheritance,but also an important channel to broaden cultural exchanges.Cultural TV variety shows shoulder important missions such as the image dissemination of Chinese culture,inheriting the spirit of Chinese aesthetics and meeting the cultural needs of audiences,demonstrating cultural confidence and carrying the social responsibility of promoting the development of the TV cultural industry.Under the background of the times when excellent traditional culture calls for modern expression,cultural TV variety shows realizes the consumption production of cultural symbols with unique audio-visual language,which conforms to the commercial logic and industrial development demands of television media as a form of cultural productivity,it continuously increases the cultural supply and cultural self-cultivation.Innovation is the most effective way to pass on the culture of the Forbidden City.The program Shang Xin Le·Forbidden City is in the process of cultural exploration,cultural inheritance and cultural creation of cultural products,it makes the culture of the Forbidden City permeate the mass mainstream culture vision gradually,endows the modernization of the culture of the Forbidden City with new vitality,and promotes the development of the cultural industry of the Forbidden City.How did the program Shang Xin Le·Forbidden City form a strong cultural influence and cultural dissemination,and gradually develop into the current National tide cultural "hot" phenomenon?This study selects Shang Xin Le·Forbidden City as the research sample,and explores how the program can creatively make the Forbidden City culture cross the red walls and yellow tiles and get closer to the daily lives of the people? What kind of artistic techniques are used to reshape the visual and cultural image of the Forbidden City and show its cultural vitality? In what way can the depth and temperature of cultural variety show be constructed in the process from cultural inheritance to cultural consumption? Finally,how to balance social and economic benefits to achieve effective program innovation? Taking the program Shang Xin Le·Forbidden City as the research object,in-depth focusing on the program innovation path from aspects of concept innovation strategy,content form conception strategy and communication strategy,hopes to enrich theoretical research and provide practical experience for genre creation and development of TV culture industry.This research mainly involves the introduction,conclusion and five chapters:The first chapter elaborates the general situation of cultural TV variety show innovation.Based on the identification and analysis of related concepts,it analyzes the innovation motivation of cultural TV variety shows from the perspectives of cultural leaders,literary creators and cultural consumers,summarizes the development context of the program as a whole,and follows the research idea from the whole to the part to elaborate the innovation background and creation motivation of the program Shang Xin Le·Forbidden City.The second chapter mainly analyzes the innovation of Shang Xin Le·Forbidden City program in the production concept level of creativity.The third chapter is the innovative strategy of the program content of Shang Xin Le·Forbidden City,which discusses the innovative elements of the program from the aspects of cultural content,role content and media content.The fourth chapter is the innovative strategy of the program format and dissemination of Shang Xin Le·Forbidden City,from the image narrative,spatial expression and communication strategy and other form elements to elaborate program innovation points.The fifth chapter is about the innovative enlightenment of the program Shang Xin Le·Forbidden City to similar programs.Based on the innovation and practical experience of the Shang Xin Le·Forbidden City program,the existing problems and development dilemmas of cultural TV variety shows are examined,and then the promotion strategy of the imagined program innovation is discussed.