Research On The Innovative Strategy Of The Poetry And Cultural TV Variety Show "Classic Odes"

The literary attributes of poetry in TV programs impel the innovation of TV programs to never stop.The birth of Classic Chanting and Spreading has broken the previous competitive mode,created a new mode of light competition and heavy dissemination,and gained wide acclaim from academia,TV program field and the national level.Based on the innovative landscape of TV programs at home and abroad,this study introduces the concept of "innovation concept" which is the core of TV program creation,and defines the innovative strategy of TV programs as the systematic,scientific and rational conceptual and behavioral system construction of "Tao" and "Skill" of innovation.Understanding the role and status of Chinese TV programs on the global TV program exchange platform,in-depth exploration of the innovative skills and connotations of Classic Chanting and Spreading,and pointing out the necessity of learning and internalizing innovative experience from Chinese TV programs.The research structure of this paper is mainly divided into introduction and five chapters.The innovative strategies of Classic Chanting and Spreading are analyzed from three dimensions and two enlightenments.The introduction is based on the origin,current situation and significance of the study.It clearly identifies the categories of TV variety shows and Classic Chanting and Spreading.In this attribute,it combs the following ideas and methods of program innovation strategy research from the academic level.The first chapter elaborates the innovative development path of TV variety shows of poetry and culture.From the thread of development,the reflection on the phenomenon of hot broadcasting emerges.On the basis of hot broadcasting representation,it goes deep into the logical guidance of the concept of essential innovation of programs.The second chapter identifies the innovative value concept strategy of the program from the macro dimension.The strategy of innovation idea is the root of program innovation.The effectiveness and value of innovation depend on the depth of its roots in the soil.This research tries to touch the deep innovation vein of the program soil from the perspectives of conception,artifacts and mind,aesthetics,content and form,and empathy.It summarizes the core idea of "keeping classics with beauty and affecting people" and presents "poems(ideas),songs(aesthetics),and people".(Empathy)Mutual Achievement.Chapter three identifies the innovative form design strategy of the program from the medium dimension.The strategy of form design is the process of outlining the program according to the idea of the program.The precision of outlining directly affects the quality of the innovation results.This research outlines the innovative narrative mode of Chinese stories of "Poetry Talk of China and Singing Stories" from the innovative subject strategy of inheritance and development,the popular and profound innovative structure strategy and the innovative effect strategy of experience and separation.Chapter 4 identifies the operation strategy of program innovation path from the micro-dimension.Path operation is based on domestic and foreign perspectives,using creative input and output photography and editing skills,as well as imitation and internalization of communication skills,to show the path operation strategy of "global knowledge and local trip".The fifth chapter,through the inspiration of the innovative system and thinking consciousness of the program text,finds the subtleties of its innovative strategy in the great innovative value of The Classic Chanting and Spreading,and excavates its depth based on the subtleties of the innovative strategy research.The conclusion part returns to the logical consciousness of ideology based on scientific innovation,summarizes the previous work of the paper,and ponders on the new assumption of the innovative development strategy of Chinese TV programs.