Research On The Effect Of Short Video Communication Innovation Of Mainstream Media Current Affairs Report

With the advent of the 5G era,the technological upgrades of mobile phone hardware and content platforms have created good conditions for the dissemination of short video content.People use the Internet characteristics of fragmented time reading to provide space for current affairs news reports in the form of short videos.In the context of media integration,mainstream media uses short videos in current affairs reports to innovate the way of dissemination of current affairs reports,seize the traffic high ground in social media,and make current affairs reports show high timeliness and interactivity.In the past two years,short videos with entertainment-oriented transmission characteristics have performed prominently in the network traffic domain pool,and have a relatively solid user base.The sensitive tentacles of the news media have also extended to Vlog,a new thing.During the National Two Sessions in2019 and 2020,the official mainstream media boldly broke through traditional narrative methods and launched a number of Vlog short videos of current affairs news,which quickly increased the intimacy of the official media and narrowed the distance with the broad audience.Vlog's current affairs report,with its own traffic base and high user stickiness social attributes,set off a wave of public opinion on social media.This thesis specifically analyzes the characteristics of current affairs news short video in the process of dissemination and development,combined with in-depth investigation of the audience,measures the dissemination effect of Vlog current affairs reports and the audience's acceptance of it.This article selects Vlog news short videos from mainstream media current affairs reports during the National Two Sessions in 2020 as the research sample,taking the audience who watch Vlog current affairs reports as the research object,and mainly analyzes the communication characteristics of mainstream media ' s new current affairs reports and the form of mainstream media through short videos.The dissemination effect of innovative current affairs reports is based on the theory of use and satisfaction,and the dissemination effect is measured from social drive and media contact behavior.The analysis found that the dissemination of short videos of current affairs news is difficult to meet the needs of audiences in terms of cognition,emotion,personal integration,and social integration.Vlog's current affairs news short video has shortcomings such as entertainment content impacting the seriousness of the report,fragmented expression and blurring the focus of the report,and the limited spread of younger groups.This makes the dissemination effect of short videos of current affairs news greatly reduced.In order to better improve the dissemination effect of China,Vlog current affairs news short video,this article believes that the expression of reporting current affairs in mainstream media dissemination needs to be reader-friendly on account of narrowing the distance with audience;the dissemination content needs to be emotional and seek resonance with the audience;innovative dissemination Form interactive expression to enhance the activity of group reception and expression;channels should vigorously promote media integration and county-level integrated media construction;and make good use of emerging media technologies,deepen data push technology,break the information cocoon,and sink to the ground At the city level,expand its spread effect.