Research On Financial Performance Evaluation Of T Media Company Based On AHP-DEA Model

As a positive industry in China today,the cultural media industry plays an important role in the national economy.The economic development in all areas of society is deeply affected by it,thus providing a strong guarantee for my country's national economy and social development.In recent years,the number of listed cultural media companies in my country has gradually increased.In 2019,there have been 117 A-share cultural media companies listed.While their rapid development,companies are facing more and more problems,and their financial performance evaluation level is relatively weak.One of the more important problems existing in the current domestic cultural media listed companies.For a company,creating a scientific,reliable,standardized,useful,and pertinent financial performance evaluation system can help review past risks and advantages,and predict the focus of future company development and management based on the evaluation results,which can be more directional to improve its market Competitiveness.How to improve the financial performance evaluation of listed companies in cultural media and ensure the rapid and sustainable development of enterprises,it is necessary to understand and apply the evaluation system rationally.The establishment of a scientific and reliable financial performance evaluation system can help companies develop better.As a state-owned holding company,T Media is a "leader" in the domestic cultural media industry.It takes it as a research object to conduct in-depth and systematic analysis of its financial performance evaluation.It is found that there are problems such as incomplete financial performance system,imperfect indicators,and lack of horizontal analysis.In response to these problems,this article combines the analytic hierarchy process(AHP)and data envelopment analysis(DEA)to create a scientific and complete set of The financial performance evaluation system helps the company to optimize its financial performance management.While understanding and mastering its own business conditions,it also combines the company's development strategy goals and evaluates its financial performance to seek sustainable and healthy development of the company.This article refers to a large number of domestic and foreign related documents and combs them,draws on its research methods,and analyzes related research results.Then use the relevant theoretical knowledge,combined with the relevant materials of T Media Company to analyze its financial performance evaluation deficiencies,and then carefully select the pre-selected indicators for financial performance evaluation after multiple considerations for the deficiencies,and use AHP to extract specific and representative indicators for T Media Company.In order to establish a more scientific,complete and efficient financial performance evaluation system for T Media,the current DEA model,which is more advanced and applicable to T Media,is selected to establish an AHP-DEA model and establish a more scientific,complete and efficient financial performance evaluation system for T Media.By substituting T Media's data into the AHP-DEA model for practical application,and conducting a vertical and horizontal comparative analysis of the results,it proves that the system is not only feasible but necessary for T Media,and provides suggestions for T Media to ensure implementation..Through the research of this article,it can provide a representative and reference case for the financial performance evaluation of cultural media enterprises,and enrich the theoretical and applied research of financial performance evaluation.