| With the rapid development of the Internet,4G,5Gera has come,so that short video into the public life,become an important part of people's life.Tiktok,fast hand,micro vision and other short video platforms are constantly appearing,and Kwai Fu is constantly improving,which means that short video has become one of the important ways for people to get information.Based on the short video released by the official media in the tiktok short video platform,this study is based on the theories of news communication and psychology.Based on the research methods of experimental research and in-depth interviews,according to the types of emotions in psychology,combined with the characteristics of the short videos,three types of emotions and two short video duration are selected.Based on this,the experimental samples were selected.And through in-depth interviews to analyze the differences between text and short video in the process of emotional communication.In this paper,the content and data obtained through the above two research methods will be taken as an important basis,so as to analyze and draw the following three conclusions:(1)under the same theme,the same news event,the difference of the influence of text and short video on the audience's emotional changes.(2)If the news with the same content is presented in the form of short video,and the video duration is different,does it have different effects on emotion induction?(3)The differences of audience guidance effect between different emotions presented in short video news.Hope that through the research and analysis of this paper,the final conclusion,for the production and dissemination of short video news has a certain reference significance. |
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