Research On Short Video Report Of COVID-19 Epidemic Of CCTV News

Since the 21 st century,China's Internet market has been constantly changing.We Chat;Miaopai,TIKTOK,Snack Video and other kinds of short video pps have been rising,gathering a large number of network users and forming a huge traffic.In this context,major traditional media represented by CCTV also follow the trend of The Times and enter the new media market.From the initial simple slicing and uploading of TV programs,to releasing differentiated content on different ports with the help of superior content and professional talents,they gradually form their own ecological communication chain.The COVID-19 epidemic since 2020 is a big test of the transmission power and influence of China's news media.In the early stage,CCTV News has accumulated many fans for its short video end by creating programs such as "Anchor Talk Connected Broadcast" and "Comghui Talk Two Ssessions".On the evening of January 20,2020,CCTV news trill,began a COVID-19 reported outbreak of all-round,which contains the most focus on the latest situation of the dynamic,full of the milk of human kindness doctor-patient story,the development of the international COVID-19 and control,vaccine research and development in our country,and many other news,reported theme rich variety,wide range of language lively and report.In the short video news report,it makes full use of the characteristics of short video,highlights the key information of the news with brightly colored text,enlarged numbers,titles and music,and highlights the overall keynote of this short video news."CCTV news" trill,performed very well in the epidemic information dissemination,has become the epidemic information of transit depot,information publicity,publicity,stability and the important position,guiding people to action,not only promoted it in the heart of the authority and credibility,and also strengthen the news media in the trill APP class head position.However,it is also worth noting that the development of "CCTV News" in the field of short video news is not an overnight success and smooth sailing,and there are still many problems:In the epidemic news reports,the news released by CCTV News shows excessive emotional output,lack of in-depth discussion and single product form,which may cause aesthetic fatigue of the audience and dilute the attention of the serious issue of the epidemic to a certain extent.Therefore,on the premise of maintaining its existing advantages in thinking,content,innovation and talent,CCTV News should continue to reflect and summarize,combine "high and white" with "low people",and combine fragmented content with integrated topics,grasp the development trend,and make the news popular with the people.