Research On Epidemic Folk Images And Barrage From The Perspective Of Communication Rituals

With the incubation,proposal and implementation of the anti-epidemic spirit,the folk video of the epidemic has gradually played an increasingly important role in the prevention and control of the new crown pneumonia epidemic.The works of the folk video of the epidemic are constantly innovating,and the scope of its audience is also increasing.From the communication between the audience and others,to the construction of social identity and the cohesion of social consensus,folk videos and related barrage have played an important role.Using the concept of communication rituals to examine the folk images during the new crown pneumonia epidemic is not a simple addition of concepts,but emphasizes that folk videos as a communication ritual have changed the way the audience participates in communication.This study uses the Bilibili barrage video website as a case study method,participatory observation and text analysis method,based on the concept of communication rituals,to conduct research on folk images during the new crown pneumonia epidemic.Research has found that folk images during the COVID-19 pandemic can be seen as a ritual for people to communicate,break boundaries,and build consensus,Participants in the ceremony can fully feel the power of helping each other and being one-hearted,and generate their identity with the society from their hearts.In the construction of the communication ceremony,the communication environment is the basis for the construction of the ceremony.Symbols provide a meaning point for spreading rituals.The standard and order of the ceremony is an important guarantee for the construction of the communication ceremony.The laws and regulations at the national level and the rules of the Bilibili barrage video website together constitute the norms of the ceremony.Folk videos during the COVID-19 pandemic and the effects of the communication ceremonies constructed by related barrage brought together the participants of the ceremony at the micro level.This can not only help the participants of the ceremony to present themselves and regulate their emotions,but also build a cultural community at a meaningful level based on the mutual connection of the participants.The effects presented by the ceremony can maintain social social order,build social consensus,and enhance national cohesion on a macro level.The folk image and related barrage during the new coronary pneumonia's epidemic have brought a series of problems that cannot be underestimated.To this end,the author proposes solutions from the three levels of culture,platform and users.At the cultural level,the development of the barrage culture should be guided by the correct value concept to establish communication channels for the widespread level for the barrage culture and mainstream culture.Websites should strengthen copyright protection and optimize user experience,and further build a standardized and orderly dissemination ecosystem in the site.The image creator in the website needs to dig deep into the characteristics of the works and continuously improve the core competitiveness of the works.The audience needs to improve their media literacy and keep the barrage etiquette.