Research On The Relationship Between WeChat Reading Application And Users From The Perspective Of Context Communication

The development of mobile Internet makes people to live in changing scenes,and it also means that we have entered the era of scene dissemination.At the same time,the development of information technology has promoted the integration of media,and the new media form has triggered a reading revolution,and mobile reading has become a new reading trend.The user's reading philosophy and reading habits have also undergone profound changes.This article takes the context communication theory as the perspective and mobile reading as the category to explore the relationship between the We Chat Reading Application and its users.The research mainly focuses on the two dimensions of the time and space relationship between the We Chat Reading Application and users,and the reading relationship,and uses the questionnaire survey research method,the participation experience method and the in-depth interview method to analyze how the We Chat Reading Application affects the user's behavior,social interaction,and reading habits,and the role of scenes and scene dissemination in it.In addition,through analysis and research,a corresponding user experience optimization suggestions is proposed for the deficiencies of the existing functions of the We Chat Reading Application.First of all,this article compares the We Chat Reading Application with several mobile reading apps with higher download rates on the market,and analyzes the shaping of the context elements from the functional construction.After comparative analysis,it is not difficult to find that the We Chat Reading Application can highly simulate traditional reading scenarios.Functions such as big data calculation,book-listening function,and private reading provide a technical foundation for the platform to provide personalized and precise services,making We Chat Reading available to users The service meets the essential requirements of context communication.When studying the space-time relationship between We Chat Reading Application and users,this article combines 783 questionnaires to discuss the characteristics of space and time in the era of context communication,as well as the relationship between time,space and the user's body and mind.Regarding the study of reading relationship,the author explores how context communication leads popular culture and how to shape value to promote the formation of sub-cultural communities.It analyzes how context communication affects the establishment of social relationships between users,and the characteristics of reading activities under the "interacting+reading" mode,and the impact of social functions on users' reading habits and psychology,portray the user portrait of the We Chat Reading Application.On the basis of studying the relationship between We Chat Reading Application and users,it also proposes improvement measures and user optimization suggestions for the lack of existing functions of the platform.As far as the theory of context communication is concerned,the positioning system of the "Scenario Five Forces" has a lack of function in the We Chat Reading Application,which is also the direction for the improvement of the We Chat Reading Application.At the same time,in the process of focusing on the creation of common reading scenes,we should also take into account the creation of personalized reading scenes to meet the reading needs of niche users and meet the needs of users for private reading.The platform recommendation logic should also be expanded to guide users to read in depth.Attract more users to use the We Chat reading Application.