Research Of Reading Topic Designation On Douban Website Based On Social Reading Background

With the rapid development of social media,social functions such as sharing and interaction are integrated into digital reading,and a socialized reading model centered on readers and social relationships has emerged.In the context of social reading,book topic design is highly compatible with Internet thinking,and it has brought a new opportunity for book marketing in the traditional publishing field because of its high accuracy,low communication cost and strong communication efficiency.Through in-depth analysis of the topic of the socialized reading platform Douban,the research found that it takes the aggregation of user reading interest as the starting point,the construction of reading scene as an important means,and the convergence of community values as the ultimate goal.The basis of the topic design of Douban is the aggregation of reading interest.Through the data analysis of the reading interest of users of Douban.com,the main reading interest characteristics of Douban users are:preference for literary fan,like "small fresh";advocating quality of life,pursuing elegant style;paying attention to cultural accumulation and yearning for spiritual freedom.Advocating individual writing,using algorithmic recommendation,creating a social atmosphere,and researching language expression are the main strategies for capturing,aggregating,deepening and inspiring user interest in Douban.Reading scene construction is the key to the topic design of Douban.The topic of Douban's book topic is based on emotional resonance,daily life,and charismatic personality.The main feature of topic scenario construction is that the user's reading needs are matched with the focus,and the "circle-layered" layout is premised to stimulate the user to read the emotional experience.It is the key;the specific construction strategy includes optimizing content distribution,cross-scenario linking,and multiple content presentation methods.The convergence of community values is the ultimate goal of Douban's book topic design.The value characteristics of Douban reading users are mainly as follows: the accumulation of knowledge as an important pursuit of life,the development of life as the fundamental attitude of life and the tranquility of the pursuit of the soul as the ultimate conversion of life;strong sense of existence and belonging,The common feelings and group identity are the expressions of the community values of Douban reading users.It is the effective strategy for Douban to improve the design of book topics through the immersion of stories and endorsement of personality.Finally,Douban has many problems in the content design and functional design of the book topic,including the topic innovation needs to be further strengthened,the topic hotspot needs to be further heated;the sorting and search functions need to be improved,the release and reply functions need to be optimized.In view of this,Douban needs to further enhance the strategy of topic design in interest aggregation,scene construction,and value aggregation,including strengthening the incentives for user behavior;further playing an editorial role to avoid“information mortuary”;Technological means to create immersive scenes.