Research On Self-presentation Behavior Of Wechat Reading Users

With the development of Internet technology,people's life style has changed significantly.The characteristics and attributes of the Internet have penetrated into various fields of people's life.Virtual social networking is rising in this new technology wave and has become an important part of People's Daily life.In the context of the trend of virtual socialization and the continuous vertical segmentation,this study focuses on the less involved field of "social reading".As the representative of "social reading",WeChat reading focuses on reading and social communication,takes the Internet platform as the carrier,and under the premise of focusing on the core functions of reading,users can carry out a variety of interactive activities on WeChat reading,which constructs a new interactive scene and also provides a new stage for users' self-presentation.Goffman believes that people's behavior in daily life is essentially a performance.So,in the new stage of "social reading",WeChat reading,how will individual self-presentation develop? Therefore,taking WeChat reading as the research field and drama theory as the research perspective,this paper USES case analysis method,content analysis method and in-depth interview method combined with relevant theories to explore the stage characteristics of WeChat reading platform and the self-presentation behavior of users on the platform.The biggest stage feature of WeChat reading is the social contact between acquaintances and strangers.Users establish connections among individuals,people and groups through self-presentation behaviors such as book review ideas,thumb up sharing and like-minded.In presenting the content,feeling pour out,humor ridicule,character feelings become highlights.Under the influence of internal and external motivations,users constantly adjust the behaviors and contents of self-presentation.Through performance strategies such as the idealization of front stage presentation,the openness of backstage privacy,and the mystification of expression methods,individuals shape roles such as emotional expression,ability display,dynamic sharing,and diving reader on the stage.Finally,while discussing the positive influence of WeChat reading platform on users' self-presentation,this paper also examines and pondered some existing problems.