Research On The Rise And Development Strategy Of "Her Variety Show"

With the development of the social economy,people's living standards continue to improve,and under the premise of full satisfaction of material life,people begin to pursue the abundance of spiritual life and continue to enrich their spare lives in various ways.The market environment has nurtured a variety of variety forms.The major platforms have shifted from the general public to hobbies to vertical segmentation.They have continued to deepen the content refinement and created many variety shows that more directly hit the audience.Since the beginning of the 21st century,women's economic status and social status have been continuously improved.The rise of the“her economy”has highlighted the value of women.In addition,women play multiple roles in society,and their identities are naturally diverse.From daughters,girlfriends to wives,mothers,mothers-in-law,women have new issues at all stages of their growth.Therefore,these women have a variety show that accurately compares the selling points to the status of women at various times,focusing on women's lives,work,emotions,and social topics.The discussion started,reflecting the world view,values and outlook on life of women in the new era under the current social environment,which was quickly accepted and recognized by the audience,received the attention and research of all parties,and has broad development prospects.In-depth research on the rise and development strategies can theoretically expand the research content of the original variety show,and can also provide suggestions and strategies for the development of the "her variety show"from a practical perspective,which has certain practical value.This article takes the "her variety show" as the research object.First of all,in the introduction of the first chapter,the background and significance of the topic of this article are explained,and the research status of the "her variety show" is summarized and analyzed.The research methods used and the main innovations.The second chapter attempts to define the key concepts of this article,researches the development course of "her variety show",divides the development course of "her variety show" into three stages,and analyzes the main programs of each stage Focused on the analysis of the rise and development status of the "her variety show".The third chapter attempts to analyze the content characteristics and audience of the "her variety show",analyze its content characteristics from the main types,theme distribution and style characteristics,and divide the "her variety show" into reality shows,interviews and life services.Types,due to the many types of reality shows,the reality shows are subdivided into four types,the typical program representatives of each type are analyzed,the common points and differences between these programs are summarized,and the content is combined with typical cases.Analyze and discuss the innovation of the "Her Variety Show" different from other types of variety shows.He believes that the "Her Variety Show" starts from a female perspective and deeply cultivates this vertical subdivision field.With a new production model and style,it brings a different audience Aesthetic experience.The fourth chapter rationally points out the survival dilemma faced by the "her variety show",elaborating from the three aspects of program content,production management and industrial development,and believes that the "her variety show"has the content of curing and homogenization of female images Problems;there are production problems such as chaotic editing and heavy weight;there are development problems such as the weak influence of derivative programs and the difficulties of comprehensive N-generation development.The fifth chapter is the key chapter of this article.It describes the future development strategy of "her variety show" from five aspects:the main body of communication,the content of communication,the communication channel,the audience and the effect of communication.Women,seizing the advantages of genres,digging deep into realism,broadening communication channels,emphasizing the importance of original content,connecting with different audiences,strengthening brand development,adhering to correct values,and promoting healthy and sustainable development of programs.