A Study On The Rise And Survival Strategies Of "Slow Variety" Programs

The development of new media era accelerates the change of the variety show market."slow variety",as a new type of variety show,starts to appear in the audience's field of vision,and attracts a large number of audiences with its characteristics of entertainment,interest,stimulation and diversity.In 2017,"slow variety" program based on a new media platform technology and its differentiation,innovative features rapid development and mature,compared with the traditional variety shows,the "slow variety show" flagship "slow","slow life","return to nature" and other topics,with its life scenes,slow plot development characteristics,in many games,athletic,conversation class stand out in a variety show,quickly became a popular audience of variety."Yearn for the life","dear inn","Chinese restaurant" and other relatively mature "slow variety" programs have set new highs in audience rating,which has become a hot topic of public opinion in the whole network.The great success of "slow variety" shows has been followed by the emulation in the variety market.A large number of "slow variety" shows with the themes of life,business and experience have mushroomed in the audience's field of vision.Due to "slow variety" is a new type of program,its production mode is still in the exploring stage of development,even some programs have been successful,but overall,the development trend of "slow variety show" lost momentum,in the absence of a professional concept and mode under the guidance of state,a lot of shows heavy form and ignore the content,the connotation of "slow variety" lack of enough understanding,mastery of audience demand there is a deviation,lead to show empty have a form of "slow",but ratings.By analyzing the case of slow variety show a few to combine the new media era background,as well as the media usage and demand change,the audience to the overall grasp of its emergence,development process,emphatically analyzed the rise of "slow variety" motivation and the survival and development of the problems and difficulties faced by,mainly from the show itself,the audience and the market environment Angle,the "slow variety" shows the future direction of the development and survival of specific policy Suggestions,make "slow variety" programs in a variety of market medium and long-term survival,adapt to the social mainstream values,meet people's spiritual and cultural needs,Promote the modernization,industrialization and high-qualitydevelopment of China's variety art market.