Research On Development Process And Practice Path Of Archive Cultural And Creative Products

As the material carrier of recording human practice and inheriting historical civilization,archives have very important cultural and historical value.With the progress of social and historical development,archives changed from the private property of the feudal ruling class to the important carrier of social memory open to the public,and the leisure value and economic value of archives gradually attracted people's attention.The functions of archives have changed from the traditional functions of archives preservation and management to caring for the cultural needs of the public,providing new service functions such as education,communication and entertainment,and the archive cultural and creative products were born at the right moment.However,compared with libraries and museums,Chinese archives are in a backward position in the development practice.Therefore,this paper uses literature survey,practice survey,case study,comparative study and interdisciplinary research to study the development process and practice path of archive cultural and creative products.This paper consists of six parts,the main content is as follows:The first part is the introduction.Through the elaboration of the research background,research significance and overview on present research situation,it is concluded that the current research depth and research scope of the development of archive cultural and creative products in China is not enough,and the main research contents of this paper are introduced.Secondly,this part introduces the research ideas,research methods and research innovation.The second part discusses the concept of archive cultural and creative products.On the basis of analyzing the concept of "archive cultural and creative products" and similar concepts,this part defines the concept in broad and narrow sense,and analyzes the generation mechanism and value composition of archive cultural and creative products.The third part is the analysis of the development process of archive cultural and creative products.Starting from the studying of the basic development mode,this part constructs the development process of the archive cultural and creative products,and studies the development tasks of each stage of the development process.The fourth part is the analysis of the practice path of archive cultural and creative product development.This part analyzes the specific practice path from the difficult R&D design link and marketing service link in the development practice of archive cultural and creative products.The fifth part is the research on the development strategy of China's archive cultural and creative products.Based on the development experience and the actual situation of our country,this part puts forward the corresponding strategies from four aspects:resource base,creative design,marketing and safeguard measures.The sixth part is research summary and prospect.This part summarizes the research content of the paper,points out the shortcomings of the research and looks forward to the prospects of the development and practice of China's archive cultural and creative products.