Research On The Development Of Creative Products Of Enterprise Archives Culture

With the change of the main social contradictions in China,strengthening cultural self-confidence has become the main program to promote the prosperity of socialist culture.Based on this,cultural industry has become an important part of industrial upgrading and industrial structure adjustment.From the 17 th National Congress of the Communist Party of China to the 18 th National Congress of the Communist Party of China,to the 19 th National Congress of the Communist Party of China,it is clear to "strengthen cultural self-confidence".On the basis of macro layout,China's cultural industry has developed into a diversified cultural industrial structure.As an important part of cultural heritage records,archives resources are an important manifestation of cultural self-confidence.The development of industries related to archives resources has dual significance.On the one hand,enterprises can use archives resources to develop new products,on the other hand,the utilization of archives resources is of great significance to It is of great practical significance to reshape the brand and culture of an enterprise.The development of archives resources related industries is embodied in the development of archives cultural and creative products.The development of archives cultural and creative products has developed rapidly in the cultural and creative industries,but there are some problems in its theoretical structure.For enterprises' archives cultural and creative products,its connotation and characteristics are the basic aspects of understanding the concept,and its constituent elements are the expansion of enterprises' cultural and creative products,From the two structural characteristics of basic and development,we can understand the overall concept of enterprise archives and cultural creative products,and clearly grasp the development content and practical significance of enterprise archives and cultural creative products.The change of enterprise archives product in the market relationship depends on its current development status.Therefore,this paper conducts a long-term social research on the development status of enterprise archives cultural and creative products,and obtains the investigation results in line with the research theme spirit.During the analysis of the investigation results,it is found that the development of enterprise archives cultural and creative products has achieved remarkable results The most outstanding effect is that the enterprise archives cultural and creative products have made a positive transformation from "selling products" to "selling culture",and have made certain experience and achievements.This achievement shows that the enterprise archives cultural and creative products not only have a growing trend in quantity,but also have a great influence on the consumption market of the cultural and creative industry,but also need to pay attention to the enterprise archives cultural andcreative products There are still many problems in the development of products.At present,the cultural and creative products of enterprises in the market are generally lack of aesthetic value,the marketing means is relatively simple,and the support in policy is also relatively weak.The emergence of these problems is closely related to the enterprise itself and the policy.Therefore,it is necessary to find solutions based on the problems and problem-oriented Some practical and effective methods have been put into practice in the market.In the aspect of case analysis,the paper adopts the method of case inversion,first summarizes the solutions to the problems existing in the enterprise archives and cultural products,and then analyzes the practical application methods of the enterprise archives and cultural products solutions with the case of "Tsingtao beer".Through the method of case inversion,the paper demonstrates the effectiveness and feasibility of the solutions to the enterprise archives and cultural products The important innovation of the article.Then,because the author's investigation and research has not been extended to the market consumption environment of the file cultural and creative industry,the actual proportion of the file cultural and creative products in the cultural and creative industry is lack of market relations.This is the inadequacy of the paper,which also determines that the mainstream trend of the development of the enterprise's file cultural and creative products is still inseparable from the impact of the market consumption environment.