Research On Archives Creative Product Development Strategy For Cultural Identity

General Secretary Xi's report on the 19 th National Congress of the Communist Party of China put forward the concept of cultural self-confidence and cultural power.He emphasized that it is necessary to fully publicize the Chinese culture and tell the Chinese story to the whole world.General Secretary Xi once said that "cultural identity is the deepest level of identity",and the archives as the bearing of culture bears the mission of cultural identity.In the current society,there are various ways of cultural communication.How to make archives and creative products integrate into people's lives as the medium and carrier of cultural identity,which poses new challenges and opportunities in the development of archives.Based on the theory of cultural identity,this paper considers the development of archives and creative products,and analyzes the problems and dilemmas faced by archival cultural creative products in the development process.On the basis of the problem,combined with relevant theories and actual solutions to find solutions.The full text frame is as follows:The first part is the introduction part,which mainly introduces the background,research significance and research status of the topic,and summarizes the main theoretical viewpoints and practical results.The second part expounds the concept of cultural creation and product development.And the theoretical basis;the third part analyzes the current situation,problems and causes of the current archives creation;the fourth part is divided into four chapters,which is based on the influencing factors in the development of archives and creative products.After analyzing the current situation of the development of archives and creative products at home and abroad,this paper puts forward the cooperative development mode with archives as the dominant factor and different objects at different stages,and then explains several elements of the development of creative products,such as system norms,technical means and product forms,in order to better realize the development of archives and creative products oriented to cultural identity.