| With the increasing maturity and continuous popularization of network technology,social media has become the main platform for people to obtain information,participate in interaction and share comments in cyberspace.Relying on its unique advantages such as high timeliness and strong interaction,it has realized the rapid dissemination of information on a global scale,which not only changes people's daily life,but also brings profound changes to the international communication environment.It has become an increasingly important and indispensable role in international information dissemination.As an international social media platform,Twitter is one of the social media sites with the most news users.It has strong data openness and influence,high participation,rich topic settings,and strong interaction.Russia Today(RT)as Russia's international communication carrier,through the accumulation of experience and exploration,has a place in the international communication,while Xinhua News Agency,as China's important media,has a global news and information collection network,and undertakes the important mission of making a Chinese voice and telling Chinese stories internationally.In 2020,the COVID-19 has a huge impact on individuals and the world.It has a high degree of attention,a wide range of discussions and high research value.This article selects@RT_com and @XHNews as objects,COVID-19 reports as samples,based on the framework theory to sum up the similarities and differences,after discussing reasons,hopes that can provide some advice for foreign communication practice in China.This article compares the high-level,middle-level and low-level frames of reports on the COVID-19 in@RT_com and@XHNews,and finds that in the high-level frames,the two have similarities in the trend of the number of reports and thematic topics,and show significant differences in topic focus.In the middle-level framework,multiform comprehensive presentation and quoting of multiple sources are important features for this report.However,Russia Today(RT)tends to use video to present reports and the distribution of information sources is more balanced,while Xinhua News Agency focuses on using the picture to restore the scene,and the sources object is relatively single.In the low-level framework,Russia Today(RT)uses capitalization and repetition to highlight key words,while Xinhua News Agency uses numbers to enhance the persuasiveness of reports,while for sentence pattern,rhetoric and label guides,the two show significant commonalities,but there are certain differences in the specific number of use and using strategies.Overall,Russia Today(RT)paints a picture of a "fighting COVID-19 together" through the results framework,while Xinhua News Agency conveys the voice of "China's responsibility"through the factual framework.The reason for the commonality is that the similarity of the experiences of both.It leads to similar backgrounds in proposing foreign strategies.The desire for international discourse has prompted to actively and timely set the agenda.The investment in new media can bring about diversified reporting form,and localized editing ensures that the dissemination content is close to the target country's culture,avoiding information deviations and achieving a good effect.The differences are attributed to the differences in media positioning and cultural differences.The differences in the strategic positioning of the two media have led to different perspectives on issues and sources of information.The traditional differences between the eastern and western cultures also make them different in their communication.Through frame comparison and reason analysis,this article provides some referential experience for Chinese media.The media can optimize the communication path from the aspects of strategy,timeliness,attitude,form,and topics. |
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