| In 2008,China successfully hosted the Beijing Olympic Games.Through the opportunity of the Olympic Games,the Chinese people began to pay more attention to sports and their own health,and the people demanded higher and higher physical fitness.National fitness is directly related to people's health and quality of life,and it is the most concerned,direct and realistic interest issue of the people.Before 2008,China's national fitness was in the initial stage of construction.Xinhua News Agency reported fewer reports on national fitness and fewer systematic special reports.With the gradual transformation from planned economy system to market economy system in China,China's sports undertakings represented by competitive sports developed rapidly.In addition,the establishment of China's first "National Fitness Day" in 2009 will further develop national fitness and continuously meet the growing sports needs of the people,making people's lifestyles more positive,healthy and healthy.As China's national news agency,Xinhua News Agency is the mouthpiece of the Party and the country,and its news reports have a leading and benchmarking role in the development of China's national fitness and sports undertakings.A number of influential national fitness reports emerged from Xinhua News Agency in the past 13 years(2008-2020).Therefore,it is of great significance for the author to study the national fitness reports from Xinhua News Agency in the past 13 years(2008-2020).In this paper,808 reports(text source: Xinhua News Agency multimedia database)on national fitness in recent 13 years(2008-2020)are taken as the research object,and their changes are analyzed from four aspects: text quantity,theme,genre and concept.This paper analyzes the national fitness report of Xinhua News Agency from 2008 to 2020,and divides it into three stages,namely,the implementation period of national fitness regulations(2008-2010),the implementation period of national fitness plan(2011-2015),and the implementation period of Healthy China 2030 Planning Outline(2016-2020).According to three different stages,the characteristics of Xinhua News Agency's national fitness report in each stage are obtained.Through analysis,it is found that the number of national fitness reports by Xinhua News Agency changed from 2008 to 2020,showing an upward trend from 2008 to 2014,decreasing from 2015 to 2016,and increasing in small waves from 2017 to 2020.There are two main reasons: the influence of major sports events and the influence of national policy support.The change of reporting theme is reflected in the increasing content and scope.The main reason is related to the increasingly complex inducement of the development of national fitness.The change of reporting genre is reflected in the gradual change from single to multi-genre and multi-angle reporting of events.The reasons are related to the open and diversified reporting atmosphere of sports news and the expansion of in-depth reporting.The change of news concept is manifested in the cognition of sports and news values,while the change of value orientation of news is manifested in the report of national fitness,which pays more attention to humanistic care;The change of sports cognition is reflected in the people's emphasis on physical health and the change of national fitness construction and development,thus affecting people's demand for the dissemination of national fitness news.The reasons for the change are that the change of government functions affects the change of modern media concept and the change of media ecological environment affects the development of news concept. |
PDF Full Text Request