Research On The Optimization Of Accounting Informatization In SD Radio And Television Network Group

Since the beginning of the integration in 2013,the volume and users of Shandong Radio and Television ranked the first in China with an obvious dominant position.At the same time,its development prospect is broad due to policy market monopoly and higher average income level of Shandong users.With the promotion of "integration of three networks",policy barriers are loosened,and IPTV,OTT and other new competitors officially enter the radio and television field to carry out competition with traditional radio and television network companies with their advanced technologies and good services.Moreover,the management system style after restructuring and the lack of innovation ability intensify the competitive disadvantage of Shandong Radio and Television,and make the company's development face more and more pressure.Accounting informatization is obviously unable to meet the current business situation,so the management tries to find solutions,and takes efforts to seize the development opportunities under the new technology background to reverse the competitive disadvantage.Based on the actual situation of the development history of the company and the industry,this paper combines the literature theories and actual operation cases,studies and analyzes relevant methods and theories,fully obtains the data information,discusses the development process of the company and the current situation of management mode through comparison and evolution,and analyzes the industry characteristics to present internal inefficiencies that hinder the development of the company,among them,the core is accounting informatization,so as to make analysis,suggestions and prospects.This paper takes the accounting informatization system of Shandong Radio and Television as the research object,and discusses the specific problems faced by it currently:the analytical function carried by the accounting information system is limited,and it only becomes a passive accounting tool;the accounting information system seriously disconnects with other business systems or departments,and the phenomenon of data fighting occurs from time to time;the original accounting method of the accounting information system is unable to meet the business expansion needs,and there is a serious backlog of data outstanding;the accounting information system cannot provide timely and effective data support for the decisions of the management;remote management is just a formality.In terms of the problems existed in the accounting information system of Shandong Radio and Television,this paper fully studies the company's development demands,understands the current development objectives of accounting information,puts forward the specific solutions and approaches,and makes a detailed research analysis and discussion from the optimization of the current accounting information system to the increase of the special management module,from the optimization of the original system to the construction of the new business process,and from the attitude of the management to the training of normal employees.Finally,this paper looks forward to the future development trend,and puts forward the solutions for the deficiencies of the current stage.