Promote The Radio And Television System Reform Context Zhibofenli Strategies

CPC National Congress proposed to operate the direction of industrial development is the main objective of China's cultural system, the party's congress proposal to promote development and prosperity of socialist culture, the strategic plan for the broadcast television industry thrust. China's radio and television industry to implement the system due to the long, editing, broadcast production model integration, lack of market competition, market allocation of resources, neglecting, in order to grow production capacity of program content, training programs of market players, meet the people Spiritual and cultural needs, our country needs in the socialist market economy environment, the television industry, major changes in production relations, and actively implement separating production from television supply chain reform, the industrialization, intensive business model, and establish a new type of television management system and operation mechanism To form a balanced industrial development of TV industry market system.In this paper, a clear concept and combing separating production from television supply chain, separating production from television supply chain reform of the basic course of development, based on the background of the need to implement a new round of separating production from television supply chain and social factors are analyzed, described the implementation of a new round of separating production from television supply chain reform presents features and functions, and a new round of separating production from television supply chain reform model that appears to sort out a representative, the mature countries of Europe and America, and after long-term strategies that are proven effective separating production from television supply chain and pattern, combined with China's actual situation, put forward the strategy of separating production from television supply chain reform and development path.