The Influence Construction Of "News Network" Douyin Account In The Era Of Mobile Internet

The rapid development of new media has caused a huge impact on China's traditional mainstream media.Technological changes and users migration have continuously dispelled the right to speak of traditional media.The general trend of media convergence will push official media seeking influence and credibility to a new position-The era of media convergence is coming.In response to the country 's call to create a new mainstream media and expand the mainstream value landscape,News Broadcasting,as an old and authoritative TV news program that has accompanied the people of the country for 41 years,is also on the front line of change.August 24,2019,The official Douyin(Tiktok)number was officially opened,and the new hookup met the annual audience in a trendy and friendly short video format.This article is based on a sample analysis of all 85 works released in the five months since "News Broadcasting" settled in Douyin.It uses content analysis,text analysis,qualitative and quantitative analysis."News Broadcast" vibrato "user","content","influence" three major sections for analysis.Through data collection and portraits of Douyin platform user groups and "News Broadcasting" Douyin fan groups,the new audience is summarized as the target audience is younger,the viewing scene is mobile,the information needs are entertaining,and the willingness to interact is strong.Through a detailed analysis of85 samples,this article discusses from the aspects of display form,type of work,emotional atmosphere,agenda setting,and special column settings,and summarizes the selection,attitude,and voice of the tremolo,Interaction,and image transformation.Finally,this article affirms the overall data performance of "News Broadcast" Douyin number,and uses the power of communication index to evaluate the influence of specific works.On this basis,this article puts forward several suggestions for the future development of the "News Broadcast" Douyin: humorous content without losing weight,continuous innovation in brand building without leaving the mainstream,interactive guidance rather than catering to public opinion,innovation in the overall direction and cannot rest on the status quo.Through this article's innovative analysis of the influence construction of the "News Broadcas" Douyin number in the mobile internet era,I hope that it can provide reference for the traditional mainstream media represented by "News Broadcas" tointegrate into the mobile internet era to build communication influence and improve public opinion guidance And help.At the same time,I hope that there will be some enlightenments for the country to create new mainstream media and improve the ability to guide public opinion.