Research On The Influence Factors Of Audience's Trust In Short Video News

Short video caters to the consumption mode of the audience in theera of mobile Internet with its diversity,instantaneity,mobilityand sociality.The new combination of short video and.journalismenriches the forms of news expression,broadens the scope of newsand brings a new direction for the development of journalism.Traditional media are gradually transforming to short-video news,butthe short-video social platform has accumulated a large number ofusersand occupied the existence space of short-video news,showingthe phenomenon of hot short-video and cold short-videonews.Atpresent,the convenienceof technology and the accessibility of mediamake ordinaryusersbecome themain producers of short video news.Mainstream media even reproduce short videonews of netizen.Howeverasto the absence of effective censorship,the news produced bynetizens is mixed and hard to distinguish,which makes reversal newsand false news frequent,social risk increased.Therefore,this papercombines interviews with questionnaires to investigate the overalltrust of the current mobile short video news.It also investigatesthe trust degree of the audience in traditional media short videoplatform,newmedia information platform and short video socialplatform,and explores the reasons why Internet users question theshort video news and the trust degree of mobile short videonewsaffected by the audience.Through the analysis of the researchresults,the author hopes to put forward some suggestions for thetransformation of short-video news in traditional mediaon thepremise of maintaining high credibility.The structure of this paper is as follows:Chapter IIntroduction.It mainly introduces the research background,motivation,problems and significance,and defines thecoreconcepts.The second chapter is literaturereview.Firstly,it brieflysummarizesthe short videonewsand thenreviewsresearch onmedia trust in China and the West.The third chaptheteris researchdesign.Based onthe hypothesis of the problem,the researchframework of this paper is introduced.The fourth chapter is dataanalysis and research results.Descriptive statistics is used to showthe current situation of mobile short videonews andreasons whyaudiences question the trust of mobile short video news.Varianceanalysis and multiple linear regression analysis are used to explorethethatinfluencing factors of mobile short videonews.The results showeducation level,interpersonal trust,short video contact anddependence,and short video presence will trust mobile short videonews.Degree hasan impact,short video newsquestioning ability,short video contact and dependence will havean Impact onsocial riskperception.The fifth chapter is the conclusion and discussion.Theconclusion part summarizes the previous research results anddiscusses how to improve the credibility of short video news.