On The Dilemma Of Cross-cultural Communication Of Chinese Media In Malaysia

Under the impetus of globalization,it promotes the communication and development between different cultures.As the overseas inheritors of Chinese culture,Chinese newspapers play an irreplaceable role in cross-cultural communication.This paper focuses on the text analysis,content analysis,in-depth interview method three kinds of research methods,through to the cross-cultural communication in the cultural identity and identity with lars,five basic categories,analysis of Malaysia poem China Daily facing the predicament and survival strategy research,and mainly reflects the Chinese newspaper autonomous consciousness and social responsibility.This paper is divided into six parts.The first part is the introduction chapter of this paper,which mainly summarizes the origin and research significance of the topic,the literature review on overseas Chinese media research,cross-cultural communication and cultural identity research,and the main research content of this paper.The second part summarizes the history and evolution of Chinese media in Malaysia,from the development of overseas Chinese newspapers to the development of Chinese newspapers in Malaysia.The third part is the text analysis of the research subject "shihua daily" through first-hand data.From the analysis of the total and distribution of Chinese news reports and the content of news reports,the data is used to show the Chinese news reports of shihua daily from 2018 to 2020.The fourth,fifth and sixth parts are the emphases of this thesis.Through on-thespot investigation and the interview with the Chinese language newspaper related personnel show that under the current plight of the poem to China Daily,detailed from the political,cultural identity and identity three aspects analyzes the Malaysian Chinese media the causes of difficulties in cross-cultural communication environment,and according to the above analysis results provided the Suggestions and countermeasures for Chinese newspaper,at the same time also shows the current poetry China Daily as a chinese-language newspapers in order to better development has taken a series of transformation measures.I hope that the research results can help shihua daily play a greater role in cross-cultural communication.This study is different from the previous research on cross-cultural.Firstly,it analyzes the current dilemma of Chinese newspapers from the perspective of cross-cultural communication.Secondly,it adopts the field research method to make the research results more convincing.It is hoped that this study can provide some reference for the future study of Chinese newspapers.