The Predicament And Probability In Cross-Cultural Communication

Abstract:Culture is a social process of meaning construction, is a collective representation. Deep-seated cultural exchange people from the culture of self-motivated demands. People tend to our own cultural self-confirmation, self-modification, self-fulfillment, self-development. Cross-cultural communication demands of the dynamic self-propagation of the main result of the decision by the characterization of cultural significance, purposiveness of construction, one kind of culture, can enter another culture. Two kinds of collision of cultures will be able to complete the amended, blending and recycling. Because when two different cultures of the main stories, the demand for human values through the Chinese Communists can be the first to resonate and communication. These decisions of the integration of multi-cultural exchange possible.Cultural context of globalization, against the flow of information gradually become the trend of a single control system, cross-cultural communication platform for the establishment of multiculturalism, international language and culture media organizations and a cross-cultural communication and cultural exchange during the high-quality vector. Confucius Institute set up follow this trend.This article summarizes the establishment of Confucius Institute since the cross-cultural communication practice, analysis of the significance of characterization process, business model, our vision, and from the teaching materials, teachers, information, communication and coding aspects that the plight of the Confucius Institute and Confucius in to groups on University of misunderstanding and malice against. Language and Culture through the analysis of other media organizations in the successful experience, raise domestic and international integration, broaden communication channels to enhance cultural communication functions, diversification of funding sources, and effectively avoid ideological solutions.In this paper, the Confucius Institute to break the current bottleneck in the development of reasonable suggestions from the audience analysis, puts forward the establishment of the Confucius Institute to be recognized in the local values and core brand, take the cultural integration and industrial development of the road. Around the Confucius and the two brands of Chinese education, improve information and public relations functions of the building, the materials published, HSK certification, web development, multimedia product development, arts and culture projects and other services to introduce market mechanisms, creating Confucius Institute of the cultural impact.