Cross-cultural Communication Of Chinese TV Dramas In Japan From The Perspective Of Cultural Schema

Cultural schema refers to the schema based on common sense of cultural setting,which is the information package to store common sense of culture.Human beings live in various cultural contexts for a long time and form cultural schema.In the actual cognitive activities,human beings will unconsciously use the existing cultural schema.Each nation has its own unique values and cognitive structure,and the cognitive cultural schema formed by each nation will be different.All ethnic groups accept and spread each other's national cultural schema through cross-cultural communication.Since ancient times,China and Japan have had close exchanges in economic,political and other fields,and their cultures have something in common.At the beginning of this century,Chinese TV dramas entered the Japanese market.With the Japanese audience's understanding of Chinese culture gradually deepened,Chinese TV dramas represented by Langya bang,biography of Zhen Huan and Chen Qing Ling have attracted the attention of Japanese audience.At the same time,they have formed rich ways of communication,constantly expanded the scope of communication,and their communication prospects are broader.In this case,this paper studies the spread of Chinese TV series in Japan from the perspective of cultural schema,which has a certain practical significance for the creation,formation and marketing of Chinese TV series in the cross-cultural environment.In recent years,the picture quality and production level of Chinese TV dramas have been significantly improved.The export,broadcasting and viewing of Chinese TV dramas have been greatly improved.Japanese audiences generally have a high evaluation of Chinese TV dramas.It is found that cultural differences and historical background,ways of thinking and values,national psychology and aesthetic taste and other factors affect the Japanese audience's cognition,understanding and attitude towards the content of Chinese TV dramas.For example,different cultures can bring the audience aesthetic sense of distance,while rationalism can make the audience have a sense of psychological superiority,and universal values arouse the audience's emotional resonance.At present,the differences between Chinese and Japanese cultural schemata and Japan's restrictions on the import of Chinese TV dramas all show that there are still obstacles in the cross-cultural communication of Chinese TV dramas in Japan.In addition,some Chinese TV dramas have problems such as excessive commercial implantation.In the future,Chinese TV dramas will comprehensively use various communication modes,including government led,Internet users led and market-oriented and international cooperation.In the future,Chinese TV plays should make efforts in the following four aspects in the process of cross-cultural communication: first,seize the opportunity of cultural communication,accept the challenge of cultural differences,and grasp the cultural acceptance schema of overseas audiences;second,construct more comprehensive TV play texts from the aspects of regional narrative techniques,language expression,value orientation,and theme;third,optimize the TV play content Fourth,explore the brand operation path,and actively and effectively promote the Chinese culture to go out.