Research On The Ecosystem Of Pearson Digital Education Publishing

At present,the ecological practice and theoretical development of digital education publishing is becoming a hot topic and trend in the publishing industry,and it is also a difficult point.The development of Pearson Education Group in this respect is remarkable.Since its establishment in 1998,Pearson Education Group has gradually deployed a digital education publishing ecosystem that includes the core products of learning platforms and examination platforms and runs through the entire process of “teaching,learning and testing” ecological loop.And since 2011,its digital publishing revenue has accounted for more than half of total revenue,showing an upward trend.Therefore,the ecological development of Pearson's digital education publishing has reference significance.In order to provide a reference for the development of China's education publishing digital transformation strategy,this article will build on the case of Pearson's digital education publishing and ecological theory,construct Pearson's digital education publishing ecosystem,explore its system construction,evolution process and mechanism,and analyze its internal mechanism and development model.The content of this research mainly includes the following parts:In the introduction and theoretical basis of the research,the paper first explains the research background and significance,reviews the relevant research literature,clarifies the main content and research methods of this research,states the innovation of this research,that is,emphasizing the function of “decomposer” and providing a more microscopic perspective for the study of publishing ecology.Subsequently,the concepts of digital education publishing and Pearson Digital Education Publishing are defined,ecosystem theory and niche theory are introduced,laying a theoretical foundation for subsequent research.In the main part of the research,this article first constructs the Pearson digital education publishing ecosystem.Subsequently,in the internal environment,the evolution process of the ecosystem is divided into three stages from the level of the population,and the distinctive characteristics and evolution rules of each stage are analyzed.Under the external environment,it analyzes how the ecological community constantly adjusts the occupation of various resources under the influence of the internal and external environment of the ecology,and reacts to the environment,forming a coordinated development mechanism of the ecosystem.In the research conclusion part,it proposes suggestions for the digital transformation of China's education publishing from three aspects: the core resources of digital education publishing,the ecological elements' synergy and the ecosystem's dynamics of digital education publishing.