"Extreme Challenge" Outdoor Reality Show Research On Communication Mode

In recent years,the rise of reality TV programs across the country has stimulated the audience's watching enthusiasm and added a lot of vitality to China's TV programs,becoming the most popular form of TV programs at present.With its novel program types and changeable program styles,reality TV programs have been ranked in the forefront of the same industry,and have become the most popular entertainment TV programs in China.While reality TV programs have created one viewing miracle after another,the appearance of outdoor reality TV programs as a form of reality TV programs has also brought viewers a refreshing feeling.The popular "Extreme Challenge" program of Oriental Satellite TV has won the favor of a large number of audiences with its unique production concept and advanced outdoor shooting methods.After the program was broadcast,it often occupied microblog search lists,website topic lists,etc.It was also awarded the honorary title of the most influential TV program in Asia in 2015.This thesis is based on lasswell's 5W model theory,and adopts the research methods of literature analysis,case analysis,questionnaire survey,etc.Centering on the research on the communication model of "Extreme Challenge" program,it elaborates and demonstrates from the following aspects: communication subject,communication content,communication channel,communication audience and communication effect.In the aspect of communication subject,the author analyzes the producer of the program,the communication orientation and the communication function achieved.In the aspect of communication content,the relevant theories of television science and narratology are used for reference to analyze the characters,motivation,structure,situation and infection elements of the program.In the aspect of communication channels,it draws lessons from the theory of integrated marketing communication and actively integrates traditional media and new media channels for communication.In terms of communication audience and communication effect,combined with communication theory,this paper uses questionnaire survey method to analyze the audience of "Extreme Challenge" program,explores its basic attributes and viewing behavior,and conducts an all-round research on the communication effect of "Extreme Challenge" program.Therefore,it is concluded that the "Extreme Challenge" program shows the dominant feature of "de-centralization" of the communication subject in the communication mode.The content of communication is characterized by "enrichment" and "two-way interaction".Communication channels show the characteristics of multi-media integration.The dissemination audience presents fragmentation characteristics,hoping to provide reference for other similar outdoor reality TV programs.However,at the same time,the program "Extreme Challenge" still has some problems such as lack of humanistic connotation,serious homogenization of content,weak series of derivative products,and core competitiveness to be improved.The author proposes that the program "Extreme Challenge" needs to deepen humanistic connotation and promote social positive energy.Strengthen localization and differentiation of original content;Cohesive brand core,mining new derivatives;To meet the needs of the audience,improve the core competitiveness and other suggestions or thinking.