The Nalysis Of The Communication Effect Of Outdoor Reality Show "Extreme Challenge"

Firstly,based on the theories of communication and advertising marketing,this papersorts out the relevant research both at home and abroad through literature research,and summarizes the research status quo.The second part,through the combing of the text of the "limit challenge",draws a conclusion that the narrative of "limit challenge" has the characteristics of realism and mimicry,comic and warm emotion of expression,the tension of text in conflict,and the summary of the editing,flower words and music in the narrative techniques.he third part of the article uses the questionnaire survey method,combined with the SPSS software to carry out the statistics and analysis of relevant data,to analyze the audience's behavior,such as the basic attributes of the audience,the behavior of watching,the effect of feedback,the effect of advertising and so on.It is found that the audience of the outdoor reality show extreme challenge presents a younger feature,with the age of 18 to 35 years as the main force.Extreme challenge has relatively high user stickiness and fragmentation and personalization characteristics.On the platform of audience watching,mobile terminals are more preferred,and TV platforms also occupy a considerable share.Interpersonal communication and video website communication account for half of the media exposure.In the new media,micro-blog and We Chat public numbers are more influential.The audience of "extreme challenge" has a certain degree of media participation.Age is related to media participation.Young audiences are more willing to participate in media interaction.The fourth part of the article,on the basis of theoretical and empirical research,analyzes the characteristics of the outdoor reality show "limit challenge" in the process of communication.According to the findings of the text and the audience,it is found that the level of the program is uneven,the social function of the program is weak,the brand awareness is weak,the location of the program is not clear,and the brand meaning is not clear.To understand the problem of weakness and to discuss its causes.At the end of the article,it puts forward some countermeasures,such as optimizing the content of communication,integrating the mode of communication,and condensing the core of brand.In order to provide valuable suggestions and Thoughts on the "extreme challenge" program and the domestic outdoor reality show.