Outdoor Reality Show Program Travel Advertising Implant Research

The first chapter of this paper analyzes the development of tourism advertisements in various forms,and opens a good way to better explore outdoor reality TV programs.With the advent of the experience economy era,all walks of life should be more doomed to the experience of the audience in the marketing mode.Of course,tourism is no exception.The tourism marketing mode of traditional TV tourism programs has not adapted to the new era,so the model of tourism advertising implantation has come into being.Especially with the "daddy go","flowers and young","run it brother","two days and one night" and a series of outdoor hit reality show to the tourism industry has brought enormous economic benefits,tourism advertising also broke the traditional advertising model,began to select a new media platform for deep implantation.Compared to movies and TV dramas,outdoor reality shows are more suitable for interactive implants.In the second chapter,the author will make a detailed analysis of outdoor reality shows such as daddy's go,running brothers,flower and youth,and summarize the implantation strategies of outdoor reality TV programs.This implantation strategy is a unique product of the combination of outdoor reality show and tourism advertising,and there are also some advantages and limitations in the process of communication.Finally,based on the analysis of the dissemination advantages and limitations of outdoor reality TV programs,it also hopes to provide some inspiration for our tourist attractions in the practice of advertising placement.