Interpretation Of Cultural Symbols In National Treasures

In 2017,the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on the Implementation of the Chinese Excellent Traditional Cultural Heritage Development Project",which established China’s overall goal of achieving the basic formation of the Chinese excellent cultural heritage development system by 2025.The popularity of a number of excellent cultural variety shows has also aroused widespread concern in the academic world."National Treasure" is a useful exploration of the spread of Chinese traditional culture in China’s TV programs.It uses museum relics as a carrier and integrates the expression of TV art.The use of video to systematically combine expressions such as music,text,and pictures to realize the conversion of cultural relics in the museum from static aesthetics to dynamic aesthetics.This article uses semiotic theory and thinking to study the ideological behavior and communication phenomena in "National Treasure",based on the communication mode of symbols,focusing on the composition of symbol text and the construction of the interpretation of the meaning of symbol text.This article sorts out the cultural symbol system of National Treasure.Analyze the display of traditional Chinese culture in "National Treasure" and the characteristics of its cultural relics selection,and use case law to describe individual cultural relics as signifiers,and what they mean.On this basis,this article further regards the cultural relics in "National Treasure" as a whole,taking it as a signifier,"Chinese traditional culture" as a reference,and exploring its meaning "home country feelings" and "artisan spirit" are organized Into the symbol text of the show.The study found that the combination of the setting of the symbolic context and the meaning together constitute the symbolic text of "National Treasure".The combination of cultural meaning is realized by shaping the cultural sensible form and storytelling the meaning.The symbol of "National Treasure" The external environment constitutes the symbolic context,and through the implantation of program meaning,both parties receive a common interpretation of the meaning of the symbol text.It is clear that in the process of cultural dissemination,the different choices of symbol text and the different arrangement and combination of symbols have an important impact on the transmission of cultural meaning.Based on the research of "National Treasure",combined with the communication changes in the 5G era,this article considers how to better disseminate traditional culture in the future,pointing out that it is necessary to select,excavate and shape excellent forms of traditional cultural symbols,extract core cultural symbols and create excellent The brand of cultural symbols inherits and develops traditional Chinese culture.