| Cassirer think man is a symbol animal,various cultural aspects of humanbehavior are symbolic results. So we can put this cultural tourism activities as a symbolic process.And on the basis of the culture symbol and the symbolic consumption also contributes to the characteristics of the symbolic tourism.In this paper, the theory of semiotics as a support to the fieldwork for the research methods of national culture in tourism development to be symbolic, also discussed the impact of national cultural symbols and how they are spread symbolic tour of national culture and the culture itself brought the subject. Article national cultural symbol system can be divided into activities, space symbols, behavior symbols and object symbols, and combed the Luoshui village respectively belong to various parts of culture symbols, through the description of host all kinds of tourist behavior, show how the local culture are symbolic. Finally, the article discusses the different national culture symbol propagation method and transmission characteristics. Mass media make symbol passed more vast and rapid, but because of the lack of atmosphere and let folk cultural symbols are missing part of the lens can not convey the spiritual things in the transfer process.And interpersonal communication make up for the drawback of the mass media, experience and direct communication let visitors get to more rich cultural connotation and deeper emotional, but can not be ignored is that the effect of interpersonal communication will affected by host subjective manipulation and audience participation.The benefits of symbols of the symbolic and the mass media and hosts reinforcement construction of body culture is let visitors rapidly into the tourism situation, and improve the efficiency of access to cultural symbols,but at the same time we should also pay attention to the the phenomena and problems that resulting new national cultural symbol, other cultures weakened, the meaning of culture and so on. |
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