Research On The Construction Of National Cultural Memory In The National Treasure

As an important medium for spreading national customs and cultural connotations,TV culture programs play an important role in promoting Chinese outstanding traditional culture,constructing national collective consciousness and cultural self-confidence.Poetry,Chinese characters,idiom,letters and various intangible cultural heritages are not only cultural symbols that have been passed down from generation to generation,but also the source of endless creation of TV culture programs.At the end of 2017,the National Treasure launched by CCTV took the Chinese national civilization gene-relics as the main body of expression,and it incorporated various art forms such as studio interviews,documentaries and dramas,with variety as the outer shell and culture as the core to record.For the means,using the form of real people to interpret historical stories,the audience has constructed a beautiful and harmonious and inclusive ancient Chinese social picture,which activates the national cultural memory of the audience.This article takes this as the research object,explores the practice of mainstream media participating in the production and construction of cultural memory in the new media environment,analyzes how to use historical artifacts to produce texts of national cultural memory,select which symbols activate memory,and how to use image narrative to reshape the memory and to sort out the media mechanism of the program to construct the memory of national culture.This paper is mainly divided into five parts.The first part discusses the social context of the emergence and development of current cultural TV programs,explains the urgency and importance of constructing national cultural memory,and makes a specific analysis of the innovative communication strategy of the National Treasure.The second part mainly analyzes the memory symbols of the National Treasure from the two aspects of the symbol system and the symbol types,and explains how the program activates the cultural memory of viewers under the dual call of vision andhearing by selecting the unique memory symbols in the development of nation-states.The third part analyzes the narration of the National Treasure from the aspects of the narrative subjects,the narrative perspectives and the narrative skills.The fourth part cuts into the two dimensions of the national spirit and the ethical connotation,analyzes the memory value of the National Treasure,and explores the core cultural orientation embedded in the program.Based on the analysis of memory symbol,memory narration and memory value in the National Treasure,the fifth part attempts to explore the value of the National Treasure in constructing national cultural memories,and to reflect on their misunderstandings,in order to provide reference for the construction of national cultural memory under the new media environment.