| In the globalized international environment, intensifying competition between countries, regional image as the key part in regional cooperation and competition between factors, has a vital role on regional development.Network news media with its vast, immediacy, interactivity, global, multimedia, new media features etc, on propagation, shape, and to promote the regional image play an important role.Xinhua net as the domestic and the world famous network news media, influence is widespread, for regional image is also very representative.The xinjiang uygur autonomous region is located in the northwest of China, one 6 of China’s land area, is China’s largest provincial-level administrative region.In xinjiang is located in the hinterland of Eurasia, is an important channel of the ancient silk road, has now become the second"Eurasia bridge" point, strategic position is very important.Especially the national push to build the silk road economic belt and the vision and action of the maritime silk road in the 21st century, after the announcement, the strategy of "area" in xinjiang as core area, xinjiang for task more a long way to go.In view of this, this paper xinhuanet January 2013 to January 2015 two years, reports of xinjiang were studied.Framework was applied in news text analysi s, that is, through the xinhuanet January 2013 to January 2015 in xinjiang in the two years the number of news reports, report form, reports, news sources, reported the theme content research and investigation in the middle of the network news media represented by xinhua in shaping the media image of xinjiang is according to what kind of framework are reported.At the same time, this article through the data analysis through network represented by the xinhua news media is shaped by political, economic, social image of xinjiang, is there any difference with the image of the government work report in xinjiang.Hope through this article analysis of large amounts of data in xinjiang area image creation and dissemination of scientific and reasonable Suggestions were put forward. |