Research On The Image Of Xinjiang Reported By The Central Network News Media

In the globalization of the international environment,market competition intensified,as adirect part in regional cooperation regional image is a key factor,directly related to the futuredevelopment of a region.Timeless,massive,global,interaction are characteristeristics ofnetwork news media,Play an important role during the process of spread and model theregional image.Xinjiang Uygur Autonomous Region is located in central Asia hinterland,an area of morethan one sixes of our country,is a multi-ethnic,rich in natural resources areas.As the specialgeographical location,Xinjiang assume an important role in economic development anddefending the border.But there are still many factors hinder the publics comprehensive learnthe objective image of Xinjiang Uygur Autonomous Region.In view of this,this paper using the content analysis and the text analysis to study thereport about xinjiang from xinhua net and people’s net during September2010to September2012from the aspects of reports’number,genre,length and tendency.Examine the framestructure of central network media in shaping xinjiang media image,and to find the dominantfactor of this frame structure.At the same time,this paper find the stereotypes behind thereports of these two medias.This paper discusses the image of xinjiang from aspects of the political,theeconomical,the culture,the science and technology.Find the questions and main reasons inthe process of building the image of xinjiang from the theoretical point of view.At last putforward the proposals and suggestions in shaping the image of the region in mass media.