| Dragon Boat Festival is an important part of Chinese traditional festivals.However,with the continuous development of economy and the aggravation of social transformation,the influence of Dragon Boat Festival is declining day by day,and the inheritance of festival culture is facing a severe test.Since eighteen,General Secretary Xi Jinping has stressed the importance of traditional culture.Guangming Daily,as a party newspaper with a deep cultural and ideological nature,is closely related to the development of national policies and social and cultural contexts.It is typical to excavate the cultural connotation of Dragon Boat Festival from a multi angle and multi-level perspective from a cultural perspective.This paper takes the Dragon Boat Festival of Guangming Daily(2012-2019)as the research sample,and uses content analysis and case analysis to analyze the Dragon Boat Festival presented by experts,scholars and cultural experts of Guangming Daily and the Dragon Boat Festival presented by news reports.It is found that the Dragon Boat Festival presented by experts,scholars and cultural experts has developed for thousands of years,but only the form of festival has changed,and its cultural connotation of adapting to nature,praying for well-being and strengthening people's patriotism has not changed.Based on the three-level theory of news framework put forward by Taiwan scholars Zang Guoren and Zhong Weiwen,this paper analyzes the news report from the three levels of high-level theme structure,middle level schema distribution and low-level rhetoric.It is found that the Dragon Boat Festival news report of Guangming Daily closely focuses on the in-depth exploration of the excellent traditional cultural connotation contained in traditional festivals and seeks for the best traditional cultural connotation Its combination with modern society to realize the discourse focus of the inheritance of the modernity of traditional festivals,forming a news framework dominated by cultural inheritance and strengthening people's patriotism.Under the joint action of external factors such as national policy,holiday economy,social culture,and internal factors such as media organization framework and individual cognition of journalists,the framework of Dragon Boat Festival news report of Guangming Daily presents the characteristics of strong cultural color and "forward" in contradiction and split.On the whole,the Dragon Boat Festival report of Guangming Daily has formed a relatively stable topic,and the content of the news report framework is rich and diverse,presenting the change of form in the current context and the unchanged culture in the diachronic context. |
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