As "the Southief Korea" Of Others

Since “the dispute between China and South Korea over the Dragon Boat Festival”,some media reports on this event have shaped netizens’ memories of“Southief Korea” from South Korea,and media reports in the process of applying for the World Heritage of South Korea have become the “processing plant” of South Korea’s image,thus bringing stereotypes and prejudices to the public.In China’s cyber space,netizens have formed their definition and judgment of South Korea based on such reports and their own culture and self-recognition and understanding.Thus,the name “Southief Korea” has emerged in the cyber space,and “Southief Korea”has gradually become the other in the network discourse.It is worth noting that the phenomenon of “Southief Korea” in cyberspace is not only a problem about the other under the prevalence of cyber nationalism,but also a problem about the identity of culture itself.At the same time,China’s Dragon Boat Festival,which refers to South Korea as the source of the “Southief Korea” in “the dispute between China and South Korea over the Dragon Boat Festival”,also has its particularity.As the Dragon Boat Festival has been incorporated into the official discourse,this traditional festival also carries ideological and some political functions.Therefore,in the process of cross-cultural communication,based on network nationalism,netizens regard the feature of “tradition” as the evidence to divide “the same-others”,which is also one of the reasons why South Korea is called a“Southief Korea”.As a spontaneous nickname for other countries,“Southief Korea” constructs the national image of South Korea in the minds of Chinese netizens to a large extent,but at the same time,it indirectly reflects the international image of South Korea and constructs the patriotic image and circle of Chinese netizens.Such labeled“international nickname” can easily condense emotions and form a language power due to its concise language form.Therefore,it is easier for netizens to gather the same emotions on the network platform by using the same name to express nationalism,further mobilize patriotic emotions and construct “imaginary enemies” such as others.Therefore,it is necessary to transform the subject-object thinking of “he and I”into the intersubjective thinking of “you and I” in cross-cultural communication.Because ultimately we need to establish reciprocal understanding in our conversations,and to do that,we need to understand and accept the difference,and in the difference,understand the meaning of the self.However,the most fundamental method is to reflect on the existing obstacles and take the obstacles as the object of reflection to further reflect on the social culture.The bias of structure and the irrationality of intercultural communication.Therefore,it is possible to realize the essence of cross-cultural communication,so as to move towards a more comprehensive and free cross-cultural communication.The basic structure of the article is divided into three parts: introduction,text and conclusion.The text of this article is divided into three chapters: the first chapter,through the report of “the dispute between China and South Korea over the Dragon Boat Festival”,specifically analyzes the impact of the mass media reports on the origin of “South Korea’s Dragon Boat Festival heritage application” and the “tradition”constructed by relevant reports on the Internet users’ stereotype of South Korea;The second chapter analyzes the logic and strategies of patriotic discourse based on social memory by referring to the discourse of “Southief Korea” in the comment section of the microblog accounts of “South Korean Cultural Center in China” and “Embassy of South Korea in China”.The third chapter focuses on the identity consciousness and identity construction of netizens behind the discourse of “Southief Korea”.