Study On The Unofficial Spring Festival Gallary Based On Theory Of Youth Subculture

The splendid Unofficial Spring Festival Gallary of the year2008pushed the imitation culture to a new high. This new kind of gala is a subcultural phenomenon of young people in today’s China who have launched an attack against the authoritative culture of the traditional Spring Festival gala. They try to overturn the tradition, challenge the existing social order in the dimensions of politics, speech and culture, contend for a greater say and restructure cultural balance by means of the ceremonies of style and resistance.The body of this paper consists of three parts.The first part deals with the origin of the Unofficial Spring Festival Gallary from the perspective of social culture. As the prevalence of a certain culture must have its background of coming into being, and that the society is undergoing a period of transformation, the culture shows a kind of pluralistic and intertwined development, which has provided some favorable conditions for the imitation gala. This special gala has pulled the conventional gala with a high status back to more of a populist performance while copying the conventional one, through which post-modernist recreation and carnival are constituted. The public mentality of anti-authority has been satisfied with the impetus of new media technologies such as the Internet. The development in the age of mechanic copying based on the Internet has broken the monopoly of authoritative culture; The great inclusiveness of the Internet for individual and public participation has improved the opportunities and capacities for individuals to engage in the utilization of the media; The effect of body absence in online communication offers each and every net citizen the right of participation and communication. The wish of striving for a greater say of the average people has been satisfied in this way; While overturning the conventional mode of speech release, the Unofficial Spring Festival Gallary is designed to create a gala of the ordinary people, and make it possible for the nobodies to showcase their unique life experience.The second part analyses the subcultural characteristics of young people on the Unofficial Spring Festival Gallary mainly through the ceremonies of style and resistance. Its style ceremony lies in the expression of the construction of status identity. The sub-population of the Unofficial Spring Festival Gallary entertains the public by collaging and usurping the social significance of the Spring Festival gala of CCTV. The sub-culture group identity is established through isostruction to reflect the cultural consciousness; The signifying practice gives an imaginative solution to the contradictions within the conventional Spring Festival gala. The sub-culture of the Unofficial Spring Festival Gallary abounds in symbols of resistance and the consciousness of struggle. The low-cost clothes are actually a resistance against the cultural hegemony with the physical pleasure of deceremony; The sub-population consume and read the authoritative cultural capital by recoding the traditional gala cultural series. The Unofficial Spring Festival Gallary aims to rebalance the cultural rights by taking advantage of the need and experience of the popularization of the CCTV gala.The third part interprets the positive significance of the Unofficial Spring Festival Gallary from the perspective of subculture. The fundamental objective of such kind of gala consists in entertaining the public and allowing the average people living under heavy pressure to enjoy a moment of pleasure.The realization of this function has propelled the personality liberalization.The sub-population of the Unofficial Spring Festival Gallary has overturned the traditional order of communication with the help of Internet communication technologies that give them an edge in vying for a greater say. As an important supplement of the traditional Spring Festival gala, the imitation culture has contributed to the pluralistic construction of the culture.