Research On The Development Status And Trend Of Knowledge Payment In Internet Age

With the rapid development of Internet technology,the development of socialism with Chinese characteristics has entered a new journey.The increase in residents' consumption level,the increase in the amount of information required by the public's spiritual level,the gradual maturity of information technology,and the changes in contemporary psychological factors have led to the formation and flourishing of knowledge payment.Since the rise of knowledge payment,with its own unique charm has attracted the public's attention,so that the public has more expectations for knowledge payment,so willing to pay for knowledge.The vigorous development of knowledge payment is not a product of Internet knowledge economy competition,but an inevitable phenomenon in the development process of the Internet age.However,knowledge payment has emerged as a new thing.Although it bears the expectations of the public,there are inevitably many difficulties and difficulties behind its vigorous development.This paper selects one of the currently popular mobile audio knowledge payment representative platforms in China-Himalaya FM as the research object of this thesis,and takes long tail theory and knowledge ditch theory as the theoretical research basis.It is explained and demonstrated from four aspects,mainly It is based on the current development of the knowledge payment platform.The first chapter of this article introduces the concepts related to knowledge payment,content payment,and knowledge sharing,and sorts out the types of knowledge payment platforms and the development status of the Himalayan FM platform.The purpose is to deepen user impressions.The second chapter analyzes the reasons for the formation of Himalayan FM knowledge payment from three aspects:macro perspective,technology as the cornerstone,and psychological perspective.Chapters 3 and 4 use case analysis to analyze the platform from the five aspects of the product status of the Himalayan FM platform,the basic elements of payment formation,the profit form of knowledge payment,the stage characteristics of knowledge payment and the current problems in the development of knowledge payment platform What is the current status quo of development?At the same time,according to the shortcomings of the knowledgepayment platform,it proposes corresponding improvement measures,and in-depth thinking about the future development trend of knowledge payment.As far as the status quo of development is concerned,it mainly discusses the knowledge payment development model that takes the "Himalaya FM platform" as the research object,mainly from four aspects of the platform's product form,product elements,profit model and development characteristics.The form of Himalayan FM products is mainly elaborated on four aspects:audio-based,perfect knowledge service system,platform popular program becoming the user's first choice and innovation of educational products.Therefore,it is concluded that the product form of knowledge payment is actually the form in which knowledge is finally presented to users.In terms of the knowledge product elements,the knowledge payment platform is analyzed in the tide of Internet knowledge economy from the aspects of establishing and shaping the knowledge brand effect,the production and integration of high-quality content,the communication channel of multimedia multi-matrix,and the safe and convenient payment channel.The elements needed to have a place.In terms of profit model,paid column subscription as the main model of platform profit is of great significance to the development of the platform.In terms of payment characteristics,the three aspects of knowledge producers,user experience and long-tailed visual threshold are analyzed separately.It is concluded that if the development of the platform is to achieve profitability,it is necessary to analyze the platform development model in subdivided areas.Finally,the author concludes that the difficulties in the development of knowledge-paying platforms are mainly due to the intensification of platform homogeneity competition,the widening of the knowledge gap,and insufficient communication and promotion efforts.In response to the development dilemma,the author puts forward corresponding countermeasures.At the same time,it also put forward its own three points of thinking about the future development of knowledge payment industry.