Research On Audio Self-media Program Based On Knowledge Payment

Under the double stimulation of Internet technology and users' demand,Audio Audio self-media began to try the knowledge payment development model,and extend the knowledge payment to a wider field.Audio self-media programs are becoming a new direction for the future development of knowledge payment.How to base on the wave of knowledge payment is a difficult point that needs to be solved urgently.Hao hao shuo hua is the first knowledge-paid program in the audio field.Its success indicates the prospect and feasibility of audio from the development of media program payment.It has certain reference significance for the analysis and summary of audio from the media program.This paper selects Hao hao shuo hua as the research object,horizontally compares similar programs on different platforms,uses content analysis method and questionnaire survey method to explore the content of 110 program samples and their user groups,and summarizes the program into the audio field phenomenon level.The reason for the product,summing up the knowledge in the context of payment,the development of audio from the media program,and propose an optimization strategy.The study found that the success of Hao hao shuo hua lies in the master team's full control of the content,familiarity with the user's needs,precise positioning of the program and successful exploration of the knowledge payment model.Through the summary of Hao hao shuo hua,the author believes that although the development of audio-based media programs in China is in its infancy,the user's payment habits have not yet been developed,and the development of payment is facing many problems.However,with the deep development of knowledge payment,users are more willing to Knowledge-based,professional content that can help it build a sense of superiority.Under the premise of deepening the development of content,audio-oriented audio media programs have great development prospects.In the future,audio self-media programs can start from the aspects of content,resources,cultural value,copyright,etc.,adhere to the cultural value as the core,content as the guarantee,develop common knowledge resources,enhance the cultural connotation of the program,and then expand the entrance of knowledge and user contact.At the same time,we learn from foreign paid experience,adjust the payment development strategy,and realize the leap-forward development of audio from media programs.