Research On Knowledge Realization Of Internet Zhihu Live Paid Voice Platform

Knowledge realization is a new mode of knowledge sharing that has emerged in recent years.Once it emerged,it attracted extensive attention from the public and the society.A variety of knowledge supply platforms in the market successively launched new forms of knowledge realization of their own.As one of the fast knowledge realization modes,paid voice platform has also been accepted and recognized by the public,and has also attracted the attention of scholars.During the period from 2016 to 2019,various voice payment platforms entered the public eye in different forms,and zhihu experienced the Internet development wave and embarked on the road of diversified knowledge realization in this rising process.Zhihu live,as a representative paid voice question-and-answer platform for knowledge realization of zhihu,has attracted a large number of users since its emergence in 2016.During the three years from 2016 to 2019,zhihu live has made a variety of attempts and innovations in the field of knowledge realization.However,according to the data in 2019,zhihu live is losing users and developing in a downward trend.Among the apps of the same kind,zhihu live lacks obvious competitive advantages and is losing competitiveness.Based on known P-live in the development of features,advantages and problems,the author respectively from the audience to its usage,zhihu live with other voice payment platform horizontal contrast the perspective of its utilization rate of influence and the cause of the decline,explore zhihu pay live voice platform to the path of knowledge to liquidate competitive advantages and disadvantages,puts forward Suggestion and strategies.First of all,this paper selects some users of zhihu live to investigate the usage of zhihu live,a paid voice platform,and the degree of users? preferences,to study the response and the influence of users? preferences on the realization of zhihu knowledge.According to the feedback of audiences on zhihu-live in the questionnaire,this paper summarizes and extracts the specific preferences of audiences for the use of zhihu-live,and provides the writing basis for the following article.Second,transverse comparison on zhihu live with other voice the operation mode of the payment platform,from the user,the content and the platform,comparing the sign the main aspects to zhihu live voice cash paid knowledge platform provides a new train of thought,in the hope of breakthrough on zhihu live platform knowledge to liquidate bottleneck restricting,strive to retail to liquidate platform for knowledge in the process of knowledge to liquidate the content production supply side issues,high quality content in the platform is now problem,entertainment of the effective ways to avoid problems such as providing optimization decision and realistic basis.Finally,this paper analyzes the results of the above questionnaire survey and the comparison with live.In this process,according to the audience?s preference for zhihu live,what changes should zhihu live make? On the basis of comparing the results on zhihu live than other voice payment platform and grasp the advantages of the development and innovation,at the same time,compared with other platforms to perfect and improve the disadvantages of,on the whole u really on a live voice paying cash knowledge competition advantage and deficiency,in the tide of knowledge cash should be how to play advantage,accept the challenge,on this basis,put forward to promote paid voice to liquidate platform benign development strategy,to zhihu pay live voice flat opening up the new way of knowledge to liquidate,provide new method.