Newspaper Ideas Of Shenbao Of The Concern For People's Livelihood

In the development process of modern newspapers and periodicals, Shen bao has colored the development of Chinese public news papering. As a commercial newspaper, Shen bao is always supporting the principle of justice and profit. Focusing on the economy of the country and the people's livelihood was confirmed at the beginning of Shen bao. Shen bao Order said,"There is an honesty saying, things related to the economy of the country and the people livelihood and geography and water source are the needs of emperor to know the hard cultivation of common farmers. We do not make any profit to publish such news."From the first publication to the last, Shen bao attached the importance to the social news which also played the key role in dozens of years of competition. Focusing on livelihood is the basic ideal of running a newspaper and also the keystone of this paper. The given period, 1930 to 1940; the given content, the focus of livelihood of Shen bao; the given view angle, through social news; these three parts compose the research of this paper.The foreword summarizes the current research of Shen bao, briefly introduces the research grounding and method, in other words, focusing livelihood is reasonably described through social news. Finally, the related contents needed by this paper are conceptually defined, which is the basic of comprehensive study. Ideology is hidden in each newspaper's content, which bears the weight of a thought, a concept and an intention. The purpose of this paper is to survey this livelihood behind through social news, while"livelihood"itself is a word with humanistic thought and humane care, permeating a public feeling. With the social development, citizens begin to strive for their discourse right, and the combination of"livelihood"and the publish media is imperative. Its essence is the human-oriented concept, and what this is reflected to the newspaper management is that audience centered and human oriented care.The social news almost covers in all aspects of livelihood, so it is necessary to comprehensively combing the social news of this period to research on the livelihood care. The first chapter summarizes the social news of Shen bao in 30s, outlines its whole appearance and describes the status in Shen bao based on the existing text research. Social news has a long history in China, but Shen bao is the first newspaper to carry forward and mainstream the social news, which makes social news, be a member of news products. In a sense, Shen bao is the pioneer of social news, the footgear to care the livelihood in newspaper and periodicals industry, which is also the basic and starting point to detailedly research the livelihood.Based on Chapter One, Chapter Two discusses the representation of livelihood of Shen bao which is the keystone of this paper. Following aspects are the details: omnidirectional social care and ordinary true life description; focus on social vulnerable groups; provide service information about life; care-oriented language; attitudinal common people standpoint and audience standard. Then the unique value of social care is analyzed through the diachronic and synchronic comparative study. Here we choose the Shen bao and Ta—kungpao newspaper in Major period, hoping to present the cubic effect of social care in Shen bao>to audience. Compared with early stages, it is more humane and warmer, deviating from the vulgar interest, taking the social responsibility voluntarily, which makes the newspaper industry gradually became reason and mature. However, compared with the commercial Ta—kungpao Newspaper, the social livelihood care displayed strong commercial atmosphere. Ta—kungpao Newspaper characters in literator, focusing on the world and safety of common people, while Shen bao puts emphasis on social livelihood.In the research process, some issues are found out on social livelihood of Shen bao, including the aspect of content, orientation, focus level and height of thought, which are far-reachingly analyzed in Chapter Three: poor in severity and facticity; doubtful in care and commoner angle; stagnant in description phase about focus level and thought height; lack of macroscopically decision advocated and suggested; considering something as it stands. The deeper the research develops, the clearer the confusion becomes. Social news greatly predominates in number through its characteristics on the arrangement in Shen bao, but with low status. Shen bao puts emphasis on livelihood, but it is not, as a mainstream, appeared on the newspaper; it focuses on commoner life, all kinds of social trivia, but seldom provides the solution for these problems. What leads to the seeming contradiction? The essential reason is Shen bao'nature of business, In order to making profit. They need the social news to attract the audience, but bending on profit decides that they can not try their best to focus on social issues. Chapter Four analyzes on the reason of the social livelihood care presented by Shen bao. This chapter researches on three aspects: self-factor, social condition factor and person thought. Business nature of newspaper requires the attraction of the extensive audience, while focusing on social livelihood is the best effective method. The political and economic independence prevents Shen bao from bending over the government and warlord, which provides positive reason to focus on social livelihood. On the other hand, frequent wars, disordered society, Shanghai—an important place, strong power of foreign countries make common people live very hard, the social issues are becoming more and more serious. In this situation, focusing on social livelihood is a general trend. Meanwhile, the press competition and the cruel news control of government caused great challenge to the survival of the Chinese Journalists who hold high the banners of liberalism."Politics" and "statements" have become the untouchable subject, while "People's Livelihood" on non-politics has become the"Neutral Course" of the survival of the newspaper. The last point shows the influence of the journalists. It is the main analysis of the role of Shi Liangcai. One newspaper often carries the thought of the journalists. Shi Liangcai, both as a a businessman and a scholar, is a press magnate. His "strong compassion" and "patriotic sentiment" all provide the best footnotes for the livelihood consciousness reflected in Shen bao.The last chapter focused on the revelation and reflection of modern newspapers, which returns to the directive significance on the practical sense. The so-called "learn from history", the same stories are always put on stage continuously. The problems of "concern for people's livelihood" which appeared several decades ago in Shen bao, have been repeated in modern press. Hunting for strange and display its ugliness in the name of "people's livelihood", will ignore the moral of the media."Pseudo-civilian perspective" is not only popular in the social news, but also has become increasingly rampant in the news of people's livelihood, especially in the business newspapers. Thus needs the reflection of each person working for the mass media. The modern press should take more attention to the interest of the audience and their essential function. Meanwhile, only strengthen the sense of social responsibility and place equal emphasis on the people's livelihood, can promote a harmonious development of the Newspaper.What is the most important of the research of the history of press is to "look at a history from a historical perspective" so as to tell readers an objective history. The evaluation of "concern for people's livelihood" on Shen bao is not what we would like to discuss about. The main aim of this paper is to give it an objective and fair historical position by studying the various manifestations and problems of "concern for people's livelihood". Blindly overstatement and one club beats dead are not encouraged. The "concern for people's livelihood" of Shen bao in the 1930's is its secondary commercial goods with a commercial secondary. Such kind of nature is the final position to the "concern for people's livelihood" that we have studied here but also a point of view of this paper. There are great achievements in the research of Shen bao, but is still blank for the research of its "concern for people's livelihood". Set foot in this field just hope to be able to provide some reference for other researchers.