A Study On The Construction Of Cultural Memory By "The Nation's Greatest Treasures"

2017 is known as the first year of “Cultural TV Program Innovation” and is also the year of the return of TV literary aesthetics.“Arts and Aesthetics”,“spiritual feast” and “appreciation of literacy” have become the key words for the development of cultural TV programs in 2017.This group of cultural TV programs has a social influence that cannot be ignored,which has aroused widespread concern in the industry and academic circles.Based on the research of cultural memory theory,this paper aims to explore the construction,construction mechanism and significance of cultural memory in the process of production and dissemination.For a country or a nation,identity is extremely important and lays the foundation for a soft power of national culture.The cultural memory of a nation has laid a cultural self-confidence of a nation.Only by constructing a memory of the country's history and culture can we provide rich cultural nutrition for the enhancement of cultural self-confidence.Therefore,in the context of today's times,it is inevitable to combine the development of Chinese traditional culture with the theory of cultural memory.Therefore,taking "National Treasure" as the research object,it is extremely important to analyze how the program properly presents cultural memory to reach the deep inner needs of the viewer from the perspective of cultural memory theory.The paper believes that "National Treasure" is closely related to cultural memory.The program shows three types of cultural memory,namely imitation memory,memory of objects and communication memory.In order to construct the above three types of cultural memories,National Treasure uses five mediums: text,image,body,place,and sound.Static cultural memory media can't directly play a role in the display of cultural memory.Therefore,the program also uses dynamic mechanism to construct cultural memory,from setting cohesive structure,setting organizational form,using reconfigurability,and showing recall image.Four levels are unfolded.The full presentation of cultural memory by National Treasure not only shows China's rich cultural relics,but also inherits China's profound and profound traditional culture.It is also in the "flowing modernity",which enables the audience to obtain emotional satisfaction and ease the audience.The identity anxiety has strengthened its own identity;further,through the above research,summed up the enlightenment that the program brings to similar programs,that is,on the basis of paying attention to the "flowing modernity",strengthening cultural memory from the content,formally Revitalize cultural memory in order to provide reference for the development of cultural TV programs.