Research On The Media Image Of Female TV Sports Hostess In My Country

Since the 21 st century,China's economy has entered a new stage of rapid development.As an important branch of cultural industry,sports industry is also moving forward.With the development of economy,the media communication of sports has also undergone significant changes.The type of sports programs also is developing from specialization and professionalization to entertainment.As the core figure in the process of sports media communication,the image and professionalism of hosts of sports program have also changed greatly.Their roles have more and more important influence on the audience's feeling and understanding of sports.In the process of the rapid development of sports media,the composition of hosts is also quietly changing,like more female hosting the sports programs,and more richer forms of expression.The social status of female hosts rise remarkably.Since NingXin,the first female sports host in China,appeared in sports programs,sports programs are no longer a specifically stage for the male,and female sports hosts have become a model of female vocation in the new era.However,in the field of sports media,female hosts are still in a weak position,and their professional image as sports host has not really been recognized and concerned.Through case analysis and comparative study,by using the female host of CCTV sports channel as the research object,this paper analyzes and studies the media image of female host in different types of sports programs from two different perspectives,including the external image--makeup and clothing and body language,and the internal image--language style,degree of specialization and the cooperation with male host.Also,social environment,media environment,audience and the changes of program types as the parts of the influence factors are analyzed in the paper.The writer will try to explore the advantages and disadvantages of the female hosts of sports programs in the media image construction,and put forward suggestions to make up for the shortcomings.What's more,this paper also hopes that through the research on the group of sports program female hosts,the social can pay more attention to the group of female sports hosts.