Research On The Talking Approach Of Director In TV Sport Program "Human Stories In Sports World"

With continuously economic growth, consequently in television broadcasting and sports development, the TV sport program has increased significantly not only in quantity but also more abundant in categories, the TV sport program has entered into the new developing stage. Again, the sport feature program plays an important role in China television sports, it meets the entertainment needs of the audience, at the same time, it also undertakes the mission of spread sportsmanship and sport culture. Currently, although there are various China TV sports program, however, it faces challenges like lack in production excellence, inconsistent quality, hardly achieve audience’s expectation, and fail in sportsmanship spreading and publicity. The TV show “Human Stories in Sports World” s success tells us a people oriented program, focus on content of civilians, emphasis on humanistic spirit in sport bring the competitive advantage.This essay employs Literature Study, Case Analysis, Statistic Analysis, Logical Reasoning research methods, together with Journalism Study, Journalism of Broadcasting and Television, Physical Education and Communication Studies. The author conducts a comprehensive and in-depth analysis on “Human Stories in Sports World” developing status, program characteristics, audience feedback through the case study of “Human Stories in Sports World” on CCTV5; the author mainly focus on construction of talking approach and narrative approach according to due diligent study of director talking approach of the “Human Stories in Sports World”.“Human Stories in Sports World” part of the director to study voice. In this analysis, based on further exploring the future of television sports director talking approach diversified development trend.Through the above analysis, we draw the following conclusions: 1. “Human Stories in Sports World” program focus reflects the humanistic spirit. 2. “Human Stories in Sports World” program focusing on equal exchanges with the audience communicators in terms of voice. 3. “Human Stories in Sports World” program focusing on the use of third-person narrative perspective. 4.The lack of “Human Stories in Sports World” program director talking approach : slightly monotonous narrative attitude, it is difficult to attract the attention of the audience; well enough programming, scheduling too freely; playing through a single channel, the program is not conducive for large-scale spread. Recommendation: firstly, to increase narrative, promote television talking approach of diversification. Entertainment civilians under wave impact voice has been unable to meet the diverse needs of the audience for the talking approach. The second is to strengthen the program production and scheduling, to create personalized brand programs. Refined programming techniques, focusing on program recording quality, rational narrative program to make changes and innovation. Third is to use multi-channel playback, integration of new media broadcast platform. Under the new media age, the future spread of the individual will be less and less, massed of communication will become more popular, "triple play" is the only way traditional TV media, but also for the talking approach of Change provides a vector.