| The development of science and technology has promoted the change of human lifestyles.In the 21 st century,a new wave of technology has swept the world,and high-tech technology has continued to industrialize and enter the public life.Among them,virtual reality technology(VR)has become the most popular vocabulary and field in science and technology.Also entered the field of mass communication,and became popular on major social media and websites.Why are people passionate about VR? Is it an illusion that exists in people's brains? Or another more real world? People's attention to virtual reality technology is not only because it brings a new visual experience,but also reflects human desire to explore unknown fields.The clothing industry,which is also at the forefront of the world,will encounter a brilliant spark with virtual reality technology? The purpose of this article is to analyze the rise of VR technology in the clothing industry and analyze its performance characteristics,combined with the current development status,and the applications that have been invested in clothing teaching,fashion design,fashion marketing,and fashion communication,combined with technological development and brand management.And fashion marketing,analyze the advantages and dilemmas brought about by the combination of virtual reality technology and the clothing industry,and how to solve the existing dilemmas,so as to provide some ideas on how VR technology can be better applied to the clothing industry.Valuable knowledge and reference. |
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