Customer Experience Of Clothing Online Shopping Which Is Based On Virtual Reality Technology

As the development of computer technology and Internet,shopping online becomes a new type of shopping behavior.In recent years,the garment industry becomes a big part of online shopping,meanwhile more and more customers focus on this area.Online shopping has become an indispensable part of young people's life,they seek after spirit more than reality.Compared with the shopping in traditional store,online shopping could help consumer buy products at home with comparison.But the most of online shopping is through web pages in text and images,this way is two-dimensional plane to display products,consumer is difficult to get the particular information when they purchase a product.In order to find a new area for brands and products,the virtual reality technology is introduced into the apparel online shopping,to achieve the consumers' sensory experience and psychological identity,give customers a perfect experience on the body and mind.Initially,this dissertation indicates the virtual reality technology theoretical concepts,summarizes the characteristics of virtual reality technology and the research position in China and Overseas.In the meantime this dissertation analyzes the actual development of the online shopping application position,and the combination of the two cases of virtual reality technology online shopping is also analyzed.Secondly,based on the research of theoretical knowledge,built the online shopping experience marketing strategy model,and established in the process of building the model of the five senses element.Thirdly,launches the research analysis and questionnaire,analyzes the user application of virtual reality technology in the online shopping awareness,five senses element of the virtual reality technology is analyzed on the online shopping and the application of the virtual store created to consumer psychological impact.Based on the collected data and analysis results,determine the five senses element could be used in the virtual reality technology apparel online shopping.Finally,according to market research results,it is figured out a method of the virtual reality technology clothing online shopping with the five senses element,meanwhile this dissertation made the user experience plan which is based on marketing strategy and development of virtual reality technology in clothing shopping area.