Stydy On The Application Of App Terminal Optimization Service In The Clothing Brand Marketting

At present, with the accelerating pace of technological innovation, the rapid rise and spread of intelligent terminal equipment and App terminal services software created a variety of Internet products. Have a great effect on consuming behavior in modern society. The rapid rise of the electricity suppliers caused of mobile marketing, mobile shopping has become a new market economic growth point, and has been widespread concern in the community. The development of mobile terminal consumer market drives the development of App in various industries, including apparel industry.This paper aims to make a basic summaries and analysis of the influence of the App terminal service software on the clothing brand marketing service on its marketing position.Through analysis and compare the performance of the clothing brand App in brand promotion,product display, online sales, after-sales service, data and logistics management. To discuss the practical effect and influence of the App on the clothing brand marketing.According to the methods such as literature research, normative research, empirical research and questionnaire survey. By analyze the function of the existing clothing brand App software and the comparison between them, questionnaire survey was conducted among consumers,summarize and analyze the results of the survey. The article reaches that clothing brand to establish their own App application plays an important role in brand marketing and image promotion. To establish an independent App can make the brand value greatly improved, build up a broader customer relationship, deep the user acceptance. Sales of the online and offline more smoothly lead to an unprecedented advancement in clothing brand marketing. In conclusion, App terminal service for clothing brand marketing must be positive.