Domestic Model Male Fashion Magazine’s Marketing Strategy Study

Domestic social economy since the reform and opening with the high speed in China, it was rapid expansion of socio-economic, the wealth of society and the people’s living standard has been greatly improved, fashion culture and leisure culture was speed development either. It is this among the culture atmosphere and social environment that make the high-end fashion magazine has made great progress from born to grow up, at the same time, the high-end fashion magazine also became domestic periodicals circle’s new favorite, especially men’s fashion magazine. From the existing literature the research in men’s fashion magazine just from discipline angle, it remains at the stage of incomplete, so still need to intensive study. Compare with oversea long history and influence men’s fashion magazine, domestic men’s fashion magazine only short time, but has already developed into a perfect periodicals type and huge market potential. It can brings new development opportunity and audience resources to periodicals market.The purpose of this study is according to analyze the model male fashion magazine’s regularity and tactics, this provides the model male fashion magazine with some inspiration about advertising communication and building the brand. The article examine available data and try to unite external mature experience for model male fashion magazine, media and communication theory and existing experience in China to form a convincing thesis, do my endeavor to make recommendations and statistics for model male fashion magazine’s marketing strategy study.