Research On The Effect Of Web Design On Fast Fashion Clothing Brand Sales

In today's digital era,and constantly enhance the brand image,creating a unique,interactive,real-time,flexibility,and other design features in the era of the rise of the Internet industry,the construction of traditional brand image has undergone tremendous changes,consumers gradually on the spiritual and cultural pursuits and to promote the development of a certain height,the pursuit of brand spirit and the spirit of self consistent,at the same time,more and more excellent enterprises and brand image designer will conform to the development of the new era,thinking deeply on the brand image design.This paper takes the brand image as the starting point,from the perspective of visual design,web design,web design as the carrier,to the fast fashion clothing brand image display of a comprehensive analysis of fast fashion clothing brand image should be combined with the new pattern of current Internet for the reasonable development of important role of various elements in the visual recognition system and how to play in this application,a large data environment how to shape a distinctive and distinctive fast fashion clothing brand image,and keep the fast fashion clothing brand image to maintain unity.Through the method of literature research,user survey,case and comprehensive study,analysis of the present situation and development of fast fashion brand image,summarizes the related theories of fashion brand image visual design,through comparative analysis,showing the layout design,the clothing brand different graphic design and its color and character.Finally,through the case display of the web design of the virtual fast-fashion clothing brand "VIGO",the paper expounds how to enable consumers to quickly purchase and how to distinguish it from other similar brands in the fast fashion apparel brand webpage design.For different levels of clothing brands,such as the original designer brand webpage construction,how to build a structure will be more conducive to the promotion of clothing brand image.